Author:
Brandon Evans

Are you applying purposeful branding?

Having a purpose behind your brand is not a new revelation. Long before the Supreme Court ruled that corporations can be viewed as people businesses were relying on their purpose-driven brand to gain a foothold in their industry.   If we take a trip through history, we can look at multiple points to see this […]

Read More... Branding and Design

The Sibling Rivalry between Sales and Marketing

Working at a marketing agency in both creative and sales at the same time has made me realize a thing or two.   Sales teams don’t like marketing teams, in fact, most of the time they operate on the other side of a pendulum swing in the professional world.   It can be a constant […]

Read More... CultureMarketing

What It Means To Be A Marketing Agency In Indianapolis

Every client offers another way for us as a marketing agency to help make Indianapolis fulfill its potential to be the best city in the country. Our clients come from many different industries. But they all have similar qualities in common, not only are they passionate about their businesses and organizations, but they are passionate […]

Read More... Culture

Trade shows can suck, so make sure they are worth your time.

When our friends at Crane Builders came to us wanting to know if we could help them get ready for the Indianapolis Home Show, we jumped at the chance. Before we could dive in, one of the first things that we needed to know were the issues and challenges that come with having a booth at […]

Read More... Marketing

You can’t get far without the right tools, get your marketing stack right

Let’s play a game, imagine that you are a Carpenter. For the record, I imagine you are a super talented Carpenter.   Since your talents are in demand in the current housing boom, you have just been hired by a local home builder to be his finish carpenter. The person who brings the beauty, the […]

Read More... Data and TechnologyMarketing

Content Promotion > hitting your customers in the head with a Two-by-four

My next door neighbor grew up a farmer. My grandpa always told me a story about him and the time he wanted to buy a mule from his neighbor.  He asked the neighbor if the mule had any problems. “Not a problem,” the neighbor said.  “This mule will do anything you ask.  All you have […]

Read More... Marketing

Houzz it or lose it, How home builders can use Houzz to grow their business

Houzz is the place over 35 million people find and save beautiful home and garden photos, compiling the features, styles, colors, and patterns they want to create for their perfect home. When making one of their biggest purchases of their lives, customers of home builders and contractors do a ton of research. And more and […]

Read More... Marketing

Turns out size matters…but maybe not as much as quality

My friend was telling me a story the other day about the first article he ever wrote for a magazine. He was assigned to write a piece on a local non-profit, this was his big break, so he didn’t want to leave anything out.   He interviewed the founder about why she started the non-profit, […]

Read More... Marketing

Tell Me More: How A Politician Uses Narrative and Storytelling to Connect

BUZZZZZZZ…   “Back up and walk through again.”   said the oddly nice security guard at the City Council building as I attempted to make it through security.   BUZZZZZZZ…   “It’s your belt, take it off.”   I took off my belt and nervously made it through security. I was onward and upwards to […]

Read More... CultureMarketing

Writing Better Content: What Journalism Can Teach Us

I’m a big believer in the better my writing, the more value I bring to my work.   The better I can clearly and concisely tell a story, the better I can show the true quality of services for our clients.   Structure is one of the many ways I attempt to better my writing. […]

Read More... Marketing