Brandon Evans

Tell Me More: How Storytelling and Teaching Goes Hand in Hand

When I was at Butler, my freshmen English teacher had us write an essay on character development for a book we were reading. When the professor handed back the essays, I had gotten an A. Of course, I was happy, but the professor had also left me a note asking if I would stay after […]

Read More... CultureMarketing

Inbound Vs. Outbound Marketing 2016

“Some people have all the luck.”   This was a quote I heard from the CEO of a company the other day. He was still under the assumption that some people or businesses just get customers dropped into their lap because of luck. That there was no way his business could have such luck because […]

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Ch-Ch-Ch-Changes, turn and face the strain of marketing

As the song goes “turn and face the strain.” Changes are never easy, and changing yourself is even harder. In marketing, change is a constant thing you have to get used to if you want to be successful.   I am no stranger to the struggle of changing my behavior. For my twelfth birthday, one […]

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Why Your Brand Needs A Great First Impression

“We don’t know where our first impressions come from or precisely what they mean, so we don’t always appreciate their fragility.” Malcolm Gladwell   I often use quotes to start off the blogs here to give you a good first impression of what it is I’m trying to say. I believe in first impressions; I […]

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The Content Train Keeps Chuggin Into Sunset Magazine

“Knowledge is like money: to be of value it must circulate, and in circulating it can increase in quantity and, hopefully, in value.” Louis L’Amour   As a child, I still remember staring at the big bookshelves in my grandpa’s den. Bookshelves filled with leather bound editions of Louis L’Amour novels. I remember pulling them […]

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“Life is like a ten-speed bicycle, most of us have gears we never use.” This Charles M. Schulz quote is the thinking that The Google AMP Project is trying to blow out of the water. The Google AMP Project makes your mobile web page load fast, like Flash superhero fast. Old Uncle Google says Accelerated […]

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Freudian Slips Into Public Relations

You wake up, make yourself a coffee and cook some bacon and eggs. The smell of breakfast fills your kitchen. Everything feels right in the world. You have your breakfast, and you are comfortable. But do you ever wonder why things like bacon and eggs make you feel good? The answer comes back to one […]

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Marketing taglines that give you the feels.

In 1969, Hurricane Camille hit Galveston, Texas. Camille caused damage and destruction across much of the Gulf Coast of the United States. A journalist reporting on the aftermath wrote an article that the luckiest neighbors in the area had State Farm insurance. Two years later, State Farm used the observation to coin the phrase, “Like […]

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How Xavier basketball is running the baseline to inbound marketing

Most basketball teams try to keep all their plays top secret as if they have who shot JFK on those clipboards. Don’t even try to bring a camera into a practice, being carried off by security doesn’t look fun. While this is the norm in college basketball, not all teams follow these rules. In the […]

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Why You Need A Brand Story

People don’t buy your ideas or products. People buy into how your product or ideas make them feel. Marketing your brand on the facts alone will never work. You need to open their eyes and change how people not only feel, but how they think. How does your brand improve the quality of their life? […]

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