Erika Parsons

Navigating the World of Facebook Ad Targeting Post Cambridge Analytica and How You Can Work Around It

It changed the way Americans felt about Facebook. It’s the Cambridge Analytical Scandal, and it’s making a bit of a mess in the digital marketing space. Facebook ads were an advertising dream! The targeting options were immense, and the results were real. You could market directly to your target demographic and convert them within minutes. […]

Read More... Data and TechnologySocial Media

Five Ways to Optimize Your Website for Lead Generation

In today’s tech-obsessed world, businesses no longer rely on a storefront and business cards to attract clients. Today, a business’s website is the hub for generating traffic, raising brand awareness, and converting “maybes” into die-hard brand loyalists. You need to employ a very strategic design to your web presence to make those critical things happen. […]

Read More... Web

Six Fundamentals of Creating a Great Logo

From Apple’s apple to the Target’s iconic well…target, successfully rendered logos can make all the difference for brand building and recognition. If you are a new business or rebranding an existing one, creating a logo is one of the most exciting and vital steps in building your brand image. A brand logo is the first […]

Read More... Branding and Design

Disruption and Why All the Cool Kids Are Doing It

Technology and innovation have completely changed the game when it comes to marketing. Print ads have been overtaken by Facebook ads, and analytics and big data now allow us to market directly to a person based on their browser history and buying patterns. But consumers are on to that game and are taking the bait […]

Read More... Culture

Five Tips to Elevate Your Brand on Social Media You May Have Learned in Kindergarten

It’s official; social media has taken over the world. Every company under the sun has a full social media package from Facebook to Instagram to Pinterest and beyond. So, it begs the question, how can you elevate your brand on social media so it stands out and reinforces your brand?   As it turns out, […]

Read More... Social Media

Why a Killer Web Design is Crucial to Your Brand

The days of function over aesthetic are quickly ending in these technology-savvy times. Customers know they don’t have to sacrifice one for the other. That’s why so many businesses are investing in web design.   Web design is more than just how your website looks. It is one of the single most important aspects of […]

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Three Branding Trends to Consider for 2018

In our overly stimulated culture, we are continually looking for the next best thing. The next best app, the next best morning super drink, or even the next best life partner. But in business, finding the next best thing is crucial to staying competitive in the marketplace, thrilling clients, and innovating your brand. We must […]

Read More... Branding and Design

Edgy Marketing Trends to Consider for 2018

As your team finishes up the last couple of months of the year with a new year and an innovative marketing plan beckoning, take a moment to review what you have planned for 2018. Are you doing the same old thing or are you finding more exciting ways to increase engagement? If you’re ideas feel a […]

Read More... Marketing

3 Small Business Social Media Strategies to Try Before the End of The Year

As we enter the last quarter of the calendar year, it’s a good time to look at your social media engagement strategies. Have they worked as well as you thought? Have you changed up your strategies to move with your industry? If you feel like your social media strategy could use a boost before the […]

Read More... Social Media

Happy Anniversary, BoldThink!

Happy Anniversary, BoldThink!    Can you believe it; it’s been seven years! It’s been an inspiring time of working collaboratively with our clients as we discover and develop their brands and stories. We’ve been shaking things up in Indy while creating a ground-up process focusing on building bold brands and staying true to our Core Values.   We are […]

Read More... Culture