Erika Parsons

The Importance of a Strong Social Media Campaign

Social media has fast become the most used form of digital marketing. It provides significant benefits that help businesses reach millions of customers worldwide, often at a percentage of the cost of traditional marketing. If you’re not implementing this profitable source, you are literally leaving money on the table. Don’t believe us? Here are five […]

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Four Key Components of a Viral Video

What should your business be spending marketing dollars on in 2019? Hands down, it’s viral videos! A viral video is “any clip of animation or film that is spread rapidly through online sharing.” More than just a cute puppy snoring or a toddler dancing perfectly to “Single Ladies,” businesses are using viral videos to reach […]

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Celebrity Endorsements Are Out. Peer Influencers Are In.

You have a great product to offer your potential clients and customers. You know they’ll fall in love with your product, but you have a dilemma. How do you broadcast your products and services to tons of potential customers? Well, there’s a solution. It involves connecting with social media influencers who can amplify your voice […]

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Navigating the World of Facebook Ad Targeting Post Cambridge Analytica and How You Can Work Around It

It changed the way Americans felt about Facebook. It’s the Cambridge Analytical Scandal, and it’s making a bit of a mess in the digital marketing space. Facebook ads were an advertising dream! The targeting options were immense, and the results were real. You could market directly to your target demographic and convert them within minutes. […]

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Five Ways to Optimize Your Website for Lead Generation

In today’s tech-obsessed world, businesses no longer rely on a storefront and business cards to attract clients. Today, a business’s website is the hub for generating traffic, raising brand awareness, and converting “maybes” into die-hard brand loyalists. You need to employ a very strategic design to your web presence to make those critical things happen. […]

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Six Fundamentals of Creating a Great Logo

From Apple’s apple to the Target’s iconic well…target, successfully rendered logos can make all the difference for brand building and recognition. If you are a new business or rebranding an existing one, creating a logo is one of the most exciting and vital steps in building your brand image. A brand logo is the first […]

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Disruption and Why All the Cool Kids Are Doing It

Technology and innovation have completely changed the game when it comes to marketing. Print ads have been overtaken by Facebook ads, and analytics and big data now allow us to market directly to a person based on their browser history and buying patterns. But consumers are on to that game and are taking the bait […]

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Five Tips to Elevate Your Brand on Social Media You May Have Learned in Kindergarten

It’s official; social media has taken over the world. Every company under the sun has a full social media package from Facebook to Instagram to Pinterest and beyond. So, it begs the question, how can you elevate your brand on social media so it stands out and reinforces your brand?   As it turns out, […]

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Why a Killer Web Design is Crucial to Your Brand

The days of function over aesthetic are quickly ending in these technology-savvy times. Customers know they don’t have to sacrifice one for the other. That’s why so many businesses are investing in web design.   Web design is more than just how your website looks. It is one of the single most important aspects of […]

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Three Branding Trends to Consider for 2018

In our overly stimulated culture, we are continually looking for the next best thing. The next best app, the next best morning super drink, or even the next best life partner. But in business, finding the next best thing is crucial to staying competitive in the marketplace, thrilling clients, and innovating your brand. We must […]

Read More... Branding and Design