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The BoldThink Blog

Whats-Your-Elevator-Speech

You’ve got 30 seconds, now impress me!

Posted by Joel Goodwin on June 29, 2012  /  Branding, Tips  /  No Comments

As a business owner, there will come a time when you are asked to describe what your company does or give a sales pitch. Whether you consider yourself a sales-person or not, if you run a business, you are most…

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Guest Post – Quick Guide to Effective Meetings

Posted by Joel Goodwin on November 3, 2011  /  Resources, Tips  /  One Comment

A Quick Guide to Effective Meetings by Dr. Stephen Earnest of BetterMeetings4U.com My name is Steve Earnest and am one of the principals of Earnest & Treff Consulting. I have taught at Indiana University since 1980, have a Master’s Degree…

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What’s your photography saying about your business?

Posted by Joel Goodwin on November 1, 2011  /  Blog, Photography, Resources, Tips  /  One Comment

There is a trend in digital marketing, social-media and branding overall that we have been noticing more and more.  At BoldThink, we can always convince our clients to not make this mistake but it does can take some convincing to…

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Required Reading #1 – Purple Cow by Seth Godin

Posted by Joel Goodwin on October 13, 2011  /  Book reviews, Marketing, Resources  /  No Comments

There is one author that consistently pushes the envelope of traditional marketing concepts and teaching experts while giving them a glimpse at the new media field’s future and informing the arm-chair marketers why the old concepts just don’t work . …

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BoldThink Required Reading Intro

Posted by Joel Goodwin on October 13, 2011  /  Blog, Resources, Social media  /  No Comments

As designers, or as we like to consider ourselves, students of the “designful”, we are always searching out inspiration… gleaning every grain of thought-provoking piece of design, marketing or leadership information we can.  Sometimes inspiration comes from blogs, visits to…

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Writing Blogs: A Few Simple Tips

Posted by Joel Goodwin on October 12, 2011  /  Resources, Tips  /  No Comments

Writers and bloggers alike are often overwhelmed by deadlines. The typical blogger is not a full-time, staff writer but more often a business owner or industry expert with less time to devote to writing. They juggle a lot of other…

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Social-Media Overload – HootSuite to the Rescue!

Posted by Joel Goodwin on August 9, 2011  /  Blog, Tips  /  No Comments

As a business-owner you probably lack the time to tackle the broad social media marketing plan we usually advise our clients to undertake. I can offer compelling reasons why social media is a must for your business but the biggest…

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