Author:
Kurt Schroeder

3 Reasons You'll Love Working with BoldThink

What do you want your business to look like in one year? Five years? Twenty years? At BoldThink, we are committed to helping you meet your marketing goals no matter the scope or size. Working with our BoldThinkers means choosing a bold life for your brand with lasting effects for years to come.

Read More... Culture

8 Signs It's Time for a Brand Remodel

Let’s face it: we are creatures of habit. You may think the best way to keep up brand recognition for your company is by keeping it the same as it has been. Truth is, brands need to grow and change as their company’s goals and products do. A refocused brand can grab the attention of […]

Read More... Branding and Design

What's the Value of Your Brand?

What’s in a name? It’s a question we’ve been asking since Shakespearian times. And though the genius concludes that a name does not change the object itself, I’m here to tell you he’s wrong. In a free market, your name means everything. More than a logo or a pithy tagline in a particular color in […]

Read More... Branding and Design

Inbound Marketing vs. Outbound Marketing: What’s The Difference?

If you run a business, then you know how important marketing is in spreading the word about your company’s products and services. If you don’t market your company, then you won’t get any customers. This means that your company’s success relies heavily on your marketing campaign. While traditionally, the use of outbound marketing was the […]

Read More... Marketing

Keepin' It Cohesive: By Using Brand Guidelines

The true definition of what it means to be a “brand” is often greyed. From an outsider’s perspective, a brand is simply a person’s feeling towards a product, company or service. On the front lines of a brand or within a company, a brand is how all the messages, graphics, and personalities all fit together […]

Read More... Branding and Design

Social Media's Influence on Design

Sometimes it is scary to think about the future. Questions like what will happen to the world, country, city, yourself, or even scarier… will your job or skill exist in the future? When I think about the future, I often wonder how design will change. In the past ten years, major changes, especially with digital […]

Read More... Social Media

Find & Engage Your Creative Spirit

Naturally in the world, there seems to be three different perspectives when it comes to creativity. The first lives and breathes a carefree, artistic, and creative outlook. On the opposite end lies those who believe there is not a single imaginative bone within their bodies. However right in the middle lies the largest and most […]

Read More... Branding and Design

You've got 30 seconds, now impress me!

As a business owner, there will come a time when you are asked to describe what your company does or give a sales pitch. Whether you consider yourself a sales-person or not, if you run a business, you are most definitely a sales-person. If you consider that most people have a real anxiety about speaking […]

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Why brainstorming doesn't work…

… but how you can turn it around. I’ve brainstormed. A lot. I’ve also participated in my fair share of brainstorming sessions. If there is one thing I have learned while participating is that they don’t always work and can actually put a damper on creativity— the whole point of holding the session in the […]

Read More... Culture

What's your photography saying about your business?

There is a trend in digital marketing, social-media and branding overall that we have been noticing more and more.  At BoldThink, we can always convince our clients to not make this mistake but it does can take some convincing to spend the extra time and money to do it right (it also doesn’t hurt we […]

Read More... Branding and Design