Author:
Martha Hermerding

How to Handle Negative Social Media

If your business hasn’t encountered a negative experience on social media, it is likely you will soon. With few barriers to entry, an upset customer or client can take to the internet in seconds flat and gain a following that can hurt your business’ reputation. The key to containing a negative social media attack is […]

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How to Increase Brand Visibility on Facebook without Paying

A lot of businesses have spent the last few years becoming more frustrated because Facebook is no longer a flat social medium where you can expect all of your content to reach your followers. Since this trend in social media doesn’t seem to be going away, it is important to know how to effectively reach […]

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How to Foster Innovation with Company Culture

It is no secret that a successful business must find a way to set itself apart. Though many of us seek out effective marketing strategies to do that for us, the biggest players in the global marketplace set themselves apart by innovating: Google, Red Box, Amazon, Toyota, GoPro and so many more. By inserting a […]

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5 Steps to a Basic Crisis Communications Plan

Hurricane Katrina The BP Oil Spill The Case of Manti Te’o The Boston Marathon Bombing The Mattel Lead Paint Incident Everyone can name a crisis communication gone horribly wrong. The truth is that a simple crisis communications plan can help consolidate your message and keep misinformation from running amok while saving your business a lot […]

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5 Steps to a Successful Integrated Marketing Campaign

Integrated marketing campaigns are a great way to make an impression on a lot of viewers reasonably quickly because the systematic process of research, plan, implement, evaluate gives you a road map to meet your target market where they are already looking. The additional benefit of integrated marketing is that the variety of platforms available […]

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How to Set Realistic Marketing Goals

How to Set Realistic Marketing Goals The key to a successful inbound marketing campaign is the process of evaluation, planning, implementation and then another round of evaluation. But sometimes we get caught up in quick fixes for our website or exciting product launches. Oftentimes this leads to a scattered list of to-dos instead of a […]

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Social Media Cheat Sheet

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How to Write For Busy Readers

How to Write for a Nation that Won’t Read Having great content has quickly become the key to functional online marketing campaigns. But users don’t like reading. They want what they need to be there and to get out in a minute flat. Write for busy readers.

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5 Symptoms of Damaged Company Culture

Damaged Company Culture Has Warning Signs The key is being able to spot and fix them. Everyone has held the job that was miserable to work for and can’t wait to leave. Nine in 10 workers quit their jobs because of the relationship they have with their immediate supervisor. So, internal culture is king to […]

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Why the ALS Ice Bucket Challenge Went Viral

As a citizen of the internet, you’ve seen everyone from Shakira to your uncle Joe pour a bucket of ice water over their heads in the name of ALS awareness. But why is everyone so compelled to freeze in the name of a disease they have likely never heard of before? Keep reading for a […]

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