Author:
Theresa Goodwin

What’s a content marketing strategy? And why do I need one?

“Content is king,” is a term you may have come across on more than one occasion if you’ve done even some passing research on content marketing. While this phrase may be a little eye roll-inducing, it’s not far from the truth. A good content marketing strategy is essential to your inbound marketing campaign; in fact, […]

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Whatcha Reading? Top Recommended Business Books of 2017

Summer is here and thus starts the official season for summer vacations for those of us who’ve waited all year to unplug and step away from the office with family and friends. I don’t know about you, but for me, one of life’s greatest pleasures is opening up a book for the first time and […]

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Millennial Marketing: What You Need to Know

A millennial is anyone born between 1977 and 2000. They make up a quarter of the population of the United States and command over 20% of consumer discretionary purchases, which means over $1 trillion in buying power. These numbers alone show why millennial marketing is such a big deal, and why you need to understand […]

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Rebranding the company? 5 Strategic Rebranding Considerations

For many businesses, their worst fear is having a rebranding project go by the wayside. This is why many leaders shy away from this altogether.   Why are you rebranding? The most successful rebrands often come from having a deep understanding of why a company is rebranding in the first place. A change in direction, […]

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Why Rebrand, Counteracting Your Fears

I was speaking to a new client the other day who will be undergoing a rebranding project with us. He knows that their brand including logo, website, and other marketing collateral is “tired” and “outdated.” They aren’t growing as much as they’d like in their new markets even though they are coming off of one […]

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Are you falling into the commodity price trap?

These days, it’s not uncommon to hear that companies feel that their products or services are losing their competitive edge thanks to the data-rich world we live in. With information readily available at our fingertips, for customers, it’s just way too easy for them to hop online and begin comparing service or product features before […]

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7 Ways to Know Your Marketing is Actually Working

“I always tell people, if we have a good quarter it’s because of the work we did three, four, five years ago. It’s not because we did a good job this quarter.” Jeff Bezos, CEO of Amazon   If you own business, the chances are that you are doing some marketing to grow your business, […]

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Are You Leaving Money On The Table?

Today’s business world is vastly different than what it may have looked like when you created your business. While websites used to function primarily as an online brochure telling people who you are, what you do or sell and your location, today’s websites should be designed – both visually and technically — to attract new […]

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6 Things to Think About when Choosing a Marketing Agency

I was talking to a friend the other night who was recounting his experience of hiring a marketing company (his attempt to anyway). He said they told him that they would “walk along beside him” to build his online presence. The salesy pitch didn’t translate into why he should hire them or how they were […]

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5 Assumptions That Are Killing Your Lead Generation Efforts

Pop quiz time. How many leads does your free e-book need to generate before you can consider it a success? A) At least 100 B) Several hundred C) None of the above O.K., so it’s a trick question. The correct answer is “C.” Depending on the value of your leads and how they’re discovering your […]

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