Author:
Theresa Goodwin

Why SEO isn’t enough to generate leads

Hey there, here’s a newsflash for you: SEO isn’t enough anymore. Your competitors are vying for the same keyword phrases that you are. So when push comes to shove and everyone is climbing their way to the top of the search page for the most clicks; who wins the new customer? Well, if you depend […]

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The Hidden ROI of a Rock-Solid Brand

In business, your brand is what propels growth. When you invest money and time back into your brand, it allows your business to grow by becoming more noticeable and by reaching more potential customers. With competition becoming increasingly tough (and not just for new customers, but new talent as well), it’s no longer optional to […]

Read More... Branding and Design

Does your inbound and outbound marketing work cohesively?

There has been a significant amount of speculation on the decline of outbound marketing as part of a business’ strategy over the past few years, but further research has actually shown that outbound marketing is still a valuable part of the marketing mix.  While it’s true that over 200 million Americans are on the “Do […]

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Marketing Tactics: Make 2015 Your Best Year Yet

January is usually the time for resolutions, both personal and professional. Whether you are outsourcing your marketing or keeping it in-house, here are 4 tips to jump start 2015 and get more sales leads. 1.) Get strategic Start out by establishing goals that you want to accomplish for the year. Be sure to keep them […]

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5 CTAs You Should Try on Your Blog

Though a great inbound marketing campaign begins by capturing the attention of potential clients and experts in the field, it should continue by encouraging your audience to take action and move visitors down the sales funnel. Choosing the right Calls to Action for each blog post will encourage your visitors to become more engaged with […]

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What’s the Value of Your Brand?

What’s in a name? It’s a question we’ve been asking since Shakespearian times. And though the genius concludes that a name does not change the object itself, I’m here to tell you he’s wrong. In a free market, your name means everything. More than a logo or a pithy tagline in a particular color in […]

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Is your business tagline sticky?

Creating a sticky tagline. A business tagline is an important asset to your company brand. Even though taglines should be simple to create when writing your business plan or brand strategy, let me tell you, it ain’t easy! Don’t believe me? Ask any copywriter, brand strategist, or marketing guru, and you will get an ear-full. […]

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YOU’RE FIRED! 5 tips on terminating an employee.

A leadership post dedicated to our executive clients: YOU’RE FIRED! Organizations have to be very careful when they make not only hiring decisions, but also when deciding that the relationship is not mutually beneficial and it’s time to terminate employment. In order to avoid costly mistakes that may result in legal action, employers must think […]

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Marketing Time Management: How to Spread Your Message Without Wrecking Your Schedule

by Guest Blogger: Robby Slaughter There are countless challenges to effectively marketing your business. Perhaps the one most commonly brought up is cost. You do need to spend money on marketing expertise, graphic design, advertisements, marketing strategy, and so on. But that’s not the biggest cost you have to pay. The most expensive part about […]

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So what does a website REALLY cost?

More often then not, when a potential client sits down with a website design agency, one of the most burning and pressing questions on the other side of the table is, “so what’s this going to cost me?” While we respectfully understand that it’s an important question when it comes to budgeting, it’s not that […]

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