Author:
Theresa Goodwin

Top 5 Performing Blog Posts in 2013

Happy 2014! If you are living in the midwest, or in the Indianapolis area where our offices are located, hopefully you are finally starting to make your way back out into the world after the snowpocalypse. If you are one of the fortunate ones who have made it back to work, lucky you. I’m still […]

Read More... Culture

Why You Need to Treat Your Logo Like a Tattoo

It’s not secret to people who know me to know that I have a tattoo, and if you really know me well, then you know that my husband is pretty much all tattooed on his arms. For months now and for really the past year, I’ve wanted another tattoo to signify the obstacles and challenges […]

Read More... Branding and Design

Attend a lot of networking events and get a lot of business cards?

If you do a lot of networking and attend a lot of events, you probably collect a lot of business cards. Those little cards pack a lot of powerful information if you know how to use them.  People may sift through them and pick out a select few that they have an immediate need for, […]

Read More... Marketing

How to write great blog content

Blogging as a form of inbound marketing is both equally important and challenging. If you are like most busy people, finding topics to write about can be as cumbersome and time consuming as writing the blog itself. It can cause a lot of stress, especially if you don’t consider yourself a writer.  One simple thing […]

Read More... Marketing

Why Storytelling Matters in Marketing

Most people don’t equate business success with storytelling. What often comes to mind is facts, figures, sales and solutions. The reality is that when it comes to marketing, your story is one of your most powerful keys to success. Storytelling is a very powerful form of communication. Stories create connections. It may seem that today’s […]

Read More... Marketing

Inbound Marketing vs. Outbound Marketing: What’s The Difference?

If you run a business, then you know how important marketing is in spreading the word about your company’s products and services. If you don’t market your company, then you won’t get any customers. This means that your company’s success relies heavily on your marketing campaign. While traditionally, the use of outbound marketing was the […]

Read More... Marketing

Social Media: It’s a virtual party. Are you invited?

Of course you are invited, but let’s get one thing out in the open. Social media is not about advertising, nor is it about being that pushy sales guy that is constantly talking about how awesome their products or services are. Social media is about building relationships with those individuals that we care to listen […]

Read More... Social Media

Is your company ready for inbound marketing?

If you think your company is ready to unlock the full power of inbound marketing, we’d love to hear from you. Our goal is to truly understand your needs so that we can best serve them. This form is the launching pad to finding your exact needs with the end-goal of creating a powerful strategy […]

Read More... Marketing

10 Useless Things To Cut From Your Marketing Strategy

A guide to help eliminate the bad and fill it with effective and modern marketing strategies. Download the guide now by clicking the box below!

Read More... Marketing

How to Build Inbound Links to your Website

If you’ve ever heard the term “inbound links” but don’t fully understand exactly how it works in relation to your website, you are in luck. I’m about to quickly explain to you what inbound links are and how you can build inbound links to your website.

Read More... Uncategorized