Author:
Theresa Goodwin

Why Your Website isn’t Ranking in Search Engines

As you may or may not have read, search engine optimization, otherwise known as SEO, isn’t what it used to be. This is both good and bad for those of you who already have a website. It’s good (actually great) because only the most credible websites that contain the most valuable information rank at the […]

Read More... Data and Technology

The Hidden Benefits of Blogging

If there is one part of my job that is the utmost challenging, it’s convincing business owners why they need to blog. Don’t get me wrong, social media comes in at a close second… but asking someone to blog is like pulling teeth! I have blogged for the past few of years, both personally and […]

Read More... Marketing

3 Ways B2B and B2C Businesses Differ in Social Media

I remember the day I signed up for my MySpace account. During my high school days, social media was the new thing. Facebook, Twitter, YouTube, LinkedIn, and later down the line Pinterest, were all new and unique ways to share your information, interests, and opinions to the world. I remember when almost no businesses could […]

Read More... Social Media

10 Design Thinking Skills We Can Learn from the Playground

Last week, during a friend’s baby shower, for the first time in a long time I ventured out onto a playground. I would be lying if I didn’t say I felt completely out of place. Kids were running wild, screaming, and climbing on anything and everything. However, the most notable aspect was their energy and […]

Read More... Branding and Design

Workplace Artifacts: Playing Archaeologist at Your Company

A visit to an office, storefront or facility might seem routine. Yet when we step inside a place of business, we are in a sense venturing into an active archaeological site. Our workspaces are filled with artifacts of every imaginable shape and variety. We have papers covering desks, posters hanging from walls, filing cabinets, computers, […]

Read More... Culture

Truelines: The Truth Behind Your Tagline

Last night, I sat down and read a few pages of “Zag” by Marty Neumeier | Website | Twitter |. This book is really made for people whom are not entirely fond of reading, especially those easily distracted like myself. Within these pages, I really attached myself to a specific part that talks about crafting your message or tagline, […]

Read More... Marketing

The Power of Great Content – Inspired by Marcus Sheridan

Originally spoken by: Marcus Sheridan | thesaleslion.com | @thesaleslion During the Go Inbound Marketing Conference, each speaker covered a crucial and niche part of the inbound marketing process. After the lunch break, Marcus Sheridan, a former pool company owner and now inbound marketer, consultant, and speaker, expounded on the idea that our content is what drives our […]

Read More... Social Media

Brand Elements That Matter

Because you haven’t heard this definition enough if you’re an avid reader of our blog, a brand is a person’s gut feeling that they get when they think of your business. Many people have a hard time grasping the fact that a logo is not a brand, but rather an element of what makes a […]

Read More... Branding and Design

BoldThink at Go Inbound Marketing Conference 2013 Recap

It’s amazing how things align themselves sometimes. On June 12th, Theresa and I were in the office talking about potentially going to an Inbound Marketing event sometime soon. Little did I know at the time, that there would be one occurring the next day­––in Indianapolis. Sadly both of us could not attend, but there I […]

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Content Marketing: What’s your Story?

It’s true. People don’t talk about boring stuff, and they most certainly won’t talk about your boring company if you don’t give them something to talk about. Every company, every business, and every product and service has a story. So what’s yours? This story is one of the many major content marketing strategies. Using your […]

Read More... Marketing