Theresa Goodwin

The 5-Step Formula to Inbound Marketing

[INFOGRAPHIC BELOW] Understanding Outbound Marketing Old school marketing, also called “outbound marketing”, can be costly and ineffective. These marketing channels such as direct mailers, television, radio, and print ads do not bring in customers like they used to. Marketers call this interruption marketing: a one way, ingenuine conversation that pushes the marketing message onto the […]

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Keepin’ It Cohesive: By Using Brand Guidelines

The true definition of what it means to be a “brand” is often greyed. From an outsider’s perspective, a brand is simply a person’s feeling towards a product, company or service. On the front lines of a brand or within a company, a brand is how all the messages, graphics, and personalities all fit together […]

Read More... Branding and Design

20 Ways to Recharge your Blog

Blogging is viral journalism. At the simple click of a button, anyone almost anywhere can find the solution to their problems, expand their knowledge and become inspired. But what about the bloggers themselves? Blogging is often seen as for business or pleasure, and the luckiest bloggers can make it do both. However, both parties, myself […]

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To Pay or Not to Pay: An Internship’s Biggest Question

It’s one of the integral parts of the college experience. It is the conundrum all students fall into when they begin to seek their place in the business world: the internship. Every student faces the challenge of balancing school, work, and simply life in general during their Junior and Senior years. However, internships are more […]

Read More... Culture

4 Bad Habits To Break with your Marketing Messages

Amongst the never-ending piles of marketing collateral, campaigns and copy, lies the thing that holds it all together: the message. As business owners, creative leads, or just the everyday employee, this message that drives a company’s goals is the leader of the pack. However, we all understand and know the marketing madness happens behind closed […]

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Why Building Buyer Personas Can Fuel Your Company’s Success

Most all of us were taught in a marketing or business class, that it is always important to know who you are selling to, aiming for, and striving to reach. Those people can essentially make or break your business. We called them our “target audience” or “target market”, but hold onto your seats because there is a […]

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Get the most marketing ROI on your company blog

Free Download! What you are about to learn in this eBook is how to go beyond the business blogging basics and find out how to significantly grow and scale your blog’s reach. The end result for your labor will be a blog that generates improved marketing results. What you’ll learn: Get Your Blog Discovered – […]

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10 Ways to Amp Up Your Marketing Strategy

There is a natural stigma tied to the word “marketing”. It is often thought that if you market your business it will cost you an arm and a leg. If you are making a commercial or a print campaign, this can be quite true. However there are ways to recharge your business’s marketing strategy without […]

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Why SEO is Making Your Business a Zombie

Unless your company specializes in zombies, no longer should your focus be on SEO. Why is that you ask? Well, it’s pretty simple. In the last few years or so, major changes and innovations have been occurring in the realm of marketing. There has been a new trend of small business taking over and surpassing […]

Read More... MarketingSocial Media

Marketing lessons by a fish named Tank

Let me introduce you to our family fish named Tank. Our oldest son, Ethan, who is 8 years old, begged for a fish. As parents and at the time, we thought that a fish would be a great way for us to introduce responsibility to Ethan. It would teach him how to care for the […]

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