What is a brand? A brand is not a logo design, a brochure, a website or any other tangible piece. A brand is a person’s gut feeling about your business. A brand is everything from your leadership department, office environment, culture and employees to your key message, goals and vision.
A brand is intangible and one of the most important assets your business can have. It can bring value and equity to your company if it’s done in a consistent way from the beginning.
Your brand will make you competitive. It will sell your services, products and get you hired. It makes you recognizable through all the market clutter and sets you apart from your competitors. If you want to achieve long-term success that meets your business goals, this is one of the most important investments you will make.
In order to have a valuable brand, we will need to lay the foundation of your business and develop (or redevelop) your brand basics that tell your story. BoldThink will work closely with you to develop criteria in developing a strong and memorable brand that is aligned with your goals, objectives and company culture so your story is told effectively, efficiently and consistently.
Our brand development services include:
- Name development
- Logo design
- Key messaging and taglines
- Mission and vision statements
- Company visual style
- Identity suite that includes business cards, letterhead and envelopes
- Printed literature
- Brand standards and guidelines