Branding and Design

How to Write a Superb Brand Positioning Statement

Positioning statements encompass the essential and distinctive characteristics or qualities of a brand or product.  These statements are typically internal documents used to direct all major decisions about the marketing, production, and operations of a business. A good brand positioning statement has all the starting information needed to bring focus and clarity to a marketing […]

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Are you applying purposeful branding?

Having a purpose behind your brand is not a new revelation. Long before the Supreme Court ruled that corporations can be viewed as people businesses were relying on their purpose-driven brand to gain a foothold in their industry.   If we take a trip through history, we can look at multiple points to see this […]

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Rebranding the company? 5 Strategic Rebranding Considerations

For many businesses, their worst fear is having a rebranding project go by the wayside. This is why many leaders shy away from this altogether.   Why are you rebranding? The most successful rebrands often come from having a deep understanding of why a company is rebranding in the first place. A change in direction, […]

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Why Rebrand, Counteracting Your Fears

I was speaking to a new client the other day who will be undergoing a rebranding project with us. He knows that their brand including logo, website, and other marketing collateral is “tired” and “outdated.” They aren’t growing as much as they’d like in their new markets even though they are coming off of one […]

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Top 10 Website Needs

Not all websites are created equal, but they do make a huge impression on visitors. We see this ourselves every day as we browse the internet; if a website for one company looks less professional, doesn’t have the information we need, or we don’t like it for some other reason, we are less likely to […]

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Why Your Brand Needs A Great First Impression

“We don’t know where our first impressions come from or precisely what they mean, so we don’t always appreciate their fragility.” Malcolm Gladwell   I often use quotes to start off the blogs here to give you a good first impression of what it is I’m trying to say. I believe in first impressions; I […]

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Marketing taglines that give you the feels.

In 1969, Hurricane Camille hit Galveston, Texas. Camille caused damage and destruction across much of the Gulf Coast of the United States. A journalist reporting on the aftermath wrote an article that the luckiest neighbors in the area had State Farm insurance. Two years later, State Farm used the observation to coin the phrase, “Like […]

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Why You Need A Brand Story

People don’t buy your ideas or products. People buy into how your product or ideas make them feel. Marketing your brand on the facts alone will never work. You need to open their eyes and change how people not only feel, but how they think. How does your brand improve the quality of their life? […]

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Giving a Local Non-Profit a New VOICE

As a designer, it’s always rewarding to get to work on projects that have such a meaningful and positive impact on the community. This past year one of my favorite projects was for a local non-profit working to make a positive impact on the Indianapolis youth. V.O.I.C.E.S. is an Indianapolis organization that offers an innovative way […]

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The Hidden ROI of a Rock-Solid Brand

In business, your brand is what propels growth. When you invest money and time back into your brand, it allows your business to grow by becoming more noticeable and by reaching more potential customers. With competition becoming increasingly tough (and not just for new customers, but new talent as well), it’s no longer optional to […]

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