Branding and Design

Why Rebrand, Counteracting Your Fears

I was speaking to a new client the other day who will be undergoing a rebranding project with us. He knows that their brand including logo, website, and other marketing collateral is “tired” and “outdated.” They aren’t growing as much as they’d like in their new markets even though they are coming off of one […]

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Top 10 Website Needs

Not all websites are created equal, but they do make a huge impression on visitors. We see this ourselves every day as we browse the internet; if a website for one company looks less professional, doesn’t have the information we need, or we don’t like it for some other reason, we are less likely to […]

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Why Your Brand Needs A Great First Impression

“We don’t know where our first impressions come from or precisely what they mean, so we don’t always appreciate their fragility.” Malcolm Gladwell   I often use quotes to start off the blogs here to give you a good first impression of what it is I’m trying to say. I believe in first impressions; I […]

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Marketing taglines that give you the feels.

In 1969, Hurricane Camille hit Galveston, Texas. Camille caused damage and destruction across much of the Gulf Coast of the United States. A journalist reporting on the aftermath wrote an article that the luckiest neighbors in the area had State Farm insurance. Two years later, State Farm used the observation to coin the phrase, “Like […]

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Why You Need A Brand Story

People don’t buy your ideas or products. People buy into how your product or ideas make them feel. Marketing your brand on the facts alone will never work. You need to open their eyes and change how people not only feel, but how they think. How does your brand improve the quality of their life? […]

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Giving a Local Non-Profit a New VOICE

As a designer, it’s always rewarding to get to work on projects that have such a meaningful and positive impact on the community. This past year one of my favorite projects was for a local non-profit working to make a positive impact on the Indianapolis youth. V.O.I.C.E.S. is an Indianapolis organization that offers an innovative way […]

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The Hidden ROI of a Rock-Solid Brand

In business, your brand is what propels growth. When you invest money and time back into your brand, it allows your business to grow by becoming more noticeable and by reaching more potential customers. With competition becoming increasingly tough (and not just for new customers, but new talent as well), it’s no longer optional to […]

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3 Words to Help You Stand Out from the Competition

Every day we’re pulled in what seems like endless directions. Email. Text. Phone calls. Ads (with or without AdBlock). Pings. Memos. And it goes on and on. And we all receive messages differently.  Soon, if you’re anything like me, everything loses its feeling of priority. That “Look at me, look at me!” factor… it all blends […]

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What is Making Your Brand Hard to Find or Understand?

Wrong message. Wrong time. Wrong channel. Together these errors in communication make for a huge uphill climb in both brand accessibility and brand awareness. And nearly all of us are guilty of it. Think of how your brand communicates like an inside joke. Where what you do, what you believe, and what you sell makes 100% […]

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Ready for a rebrand? Read this first.

First of all, “Congratulations!” Considering a rebrand is a major step in any company. And we like to believe it is both a very serious time, and yet a time to be celebrated. However, rebranding is a complex and complicated process that should never be taken lightly. Rebranding is more the restart of the brand’s […]

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