Category:
Branding and Design

3 Words to Help You Stand Out from the Competition

Every day we’re pulled in what seems like endless directions. Email. Text. Phone calls. Ads (with or without AdBlock). Pings. Memos. And it goes on and on. And we all receive messages differently.  Soon, if you’re anything like me, everything loses its feeling of priority. That “Look at me, look at me!” factor… it all blends […]

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What is Making Your Brand Hard to Find or Understand?

Wrong message. Wrong time. Wrong channel. Together these errors in communication make for a huge uphill climb in both brand accessibility and brand awareness. And nearly all of us are guilty of it. Think of how your brand communicates like an inside joke. Where what you do, what you believe, and what you sell makes 100% […]

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Ready for a rebrand? Read this first.

First of all, “Congratulations!” Considering a rebrand is a major step in any company. And we like to believe it is both a very serious time, and yet a time to be celebrated. However, rebranding is a complex and complicated process that should never be taken lightly. Rebranding is more the restart of the brand’s […]

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Key Elements of an Effective Business Card

Networking events are a big deal and can be a key ingredient to you and your company’s success. It takes effort and time to bring the elements of representing your business together and making a successful first impression. A key component to that impression is your business card. If it is well designed, informative and […]

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How to Build a Brand for Small Business

Brand for small business is just as important as it is for larger corporations. In fact, a strategic brand plan can help your business grow exponentially. While many small business owners understand the importance of a strong brand, many of them don’t know why. Your brand serves as your business’ identity because it embodies what your […]

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5 Cult Brands of Indianapolis

Having a cult brand is a desirable goal for any small business owner because it means having a dedicated following of your products and services that is met with enthusiasm and success. In addition to having fantastic products, cult brands need an innovative marketing plan to reach ideal audiences. Indianapolis is teeming with cult brands […]

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10 Things Every Successful Brand Needs

Building your brand from the ground up can be a daunting task because of how much needs to be done, but reevaluating an established brand may be more difficult because of as creatures of habit we get caught in ruts. So, here is a checklist to begin building or rebuilding your brand. Creating an outline […]

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Where to Find the Best Free Stock Photos

Impactful images are a necessary piece to creating a great website. But finding images that meet your needs and don’t cost a small fortune can be difficult. You can take photos yourself, buy images from stock photo websites that run a pretty penny or find images online that are free to use. There are a […]

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Original Content … So What?

The most dangerous comment on the internet is “Repost!” with a link provided. Business to business and business to consumer companies alike are creating a blog and social media to bring in new opportunities. But who cares? So one person has seen our video before. So what?

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8 Signs It's Time for a Brand Remodel

Let’s face it: we are creatures of habit. You may think the best way to keep up brand recognition for your company is by keeping it the same as it has been. Truth is, brands need to grow and change as their company’s goals and products do. A refocused brand can grab the attention of […]

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