Category:
Branding and Design

8 Signs It's Time for a Brand Remodel

Let’s face it: we are creatures of habit. You may think the best way to keep up brand recognition for your company is by keeping it the same as it has been. Truth is, brands need to grow and change as their company’s goals and products do. A refocused brand can grab the attention of […]

Read More... Branding and Design

8 Signs It’s Time for a Brand Remodel

Let’s face it: we are creatures of habit. You may think the best way to keep up brand recognition for your company is by keeping it the same as it has been. Truth is, brands need to grow and change as their company’s goals and products do. A refocused brand can grab the attention of […]

Read More... Branding and Design

What's the Value of Your Brand?

What’s in a name? It’s a question we’ve been asking since Shakespearian times. And though the genius concludes that a name does not change the object itself, I’m here to tell you he’s wrong. In a free market, your name means everything. More than a logo or a pithy tagline in a particular color in […]

Read More... Branding and Design

What’s the Value of Your Brand?

What’s in a name? It’s a question we’ve been asking since Shakespearian times. And though the genius concludes that a name does not change the object itself, I’m here to tell you he’s wrong. In a free market, your name means everything. More than a logo or a pithy tagline in a particular color in […]

Read More... Branding and Design

Is your business tagline sticky?

Creating a sticky tagline. A business tagline is an important asset to your company brand. Even though taglines should be simple to create when writing your business plan or brand strategy, let me tell you, it ain’t easy! Don’t believe me? Ask any copywriter, brand strategist, or marketing guru, and you will get an ear-full. […]

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Why You Need to Treat Your Logo Like a Tattoo

It’s not secret to people who know me to know that I have a tattoo, and if you really know me well, then you know that my husband is pretty much all tattooed on his arms. For months now and for really the past year, I’ve wanted another tattoo to signify the obstacles and challenges […]

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10 Design Thinking Skills We Can Learn from the Playground

Last week, during a friend’s baby shower, for the first time in a long time I ventured out onto a playground. I would be lying if I didn’t say I felt completely out of place. Kids were running wild, screaming, and climbing on anything and everything. However, the most notable aspect was their energy and […]

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Brand Elements That Matter

Because you haven’t heard this definition enough if you’re an avid reader of our blog, a brand is a person’s gut feeling that they get when they think of your business. Many people have a hard time grasping the fact that a logo is not a brand, but rather an element of what makes a […]

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Keepin' It Cohesive: By Using Brand Guidelines

The true definition of what it means to be a “brand” is often greyed. From an outsider’s perspective, a brand is simply a person’s feeling towards a product, company or service. On the front lines of a brand or within a company, a brand is how all the messages, graphics, and personalities all fit together […]

Read More... Branding and Design

Keepin’ It Cohesive: By Using Brand Guidelines

The true definition of what it means to be a “brand” is often greyed. From an outsider’s perspective, a brand is simply a person’s feeling towards a product, company or service. On the front lines of a brand or within a company, a brand is how all the messages, graphics, and personalities all fit together […]

Read More... Branding and Design