Category:
Branding and Design

5 Cult Brands of Indianapolis

Having a cult brand is a desirable goal for any small business owner because it means having a dedicated following of your products and services that is met with enthusiasm and success. In addition to having fantastic products, cult brands need an innovative marketing plan to reach ideal audiences. Indianapolis is teeming with cult brands […]

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10 Things Every Successful Brand Needs

Building your brand from the ground up can be a daunting task because of how much needs to be done, but reevaluating an established brand may be more difficult because of as creatures of habit we get caught in ruts. So, here is a checklist to begin building or rebuilding your brand. Creating an outline […]

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Where to Find the Best Free Stock Photos

Impactful images are a necessary piece to creating a great website. But finding images that meet your needs and don’t cost a small fortune can be difficult. You can take photos yourself, buy images from stock photo websites that run a pretty penny or find images online that are free to use. There are a […]

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Original Content … So What?

The most dangerous comment on the internet is “Repost!” with a link provided. Business to business and business to consumer companies alike are creating a blog and social media to bring in new opportunities. But who cares? So one person has seen our video before. So what?

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8 Signs It's Time for a Brand Remodel

Let’s face it: we are creatures of habit. You may think the best way to keep up brand recognition for your company is by keeping it the same as it has been. Truth is, brands need to grow and change as their company’s goals and products do. A refocused brand can grab the attention of […]

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8 Signs It’s Time for a Brand Remodel

Let’s face it: we are creatures of habit. You may think the best way to keep up brand recognition for your company is by keeping it the same as it has been. Truth is, brands need to grow and change as their company’s goals and products do. A refocused brand can grab the attention of […]

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What's the Value of Your Brand?

What’s in a name? It’s a question we’ve been asking since Shakespearian times. And though the genius concludes that a name does not change the object itself, I’m here to tell you he’s wrong. In a free market, your name means everything. More than a logo or a pithy tagline in a particular color in […]

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What’s the Value of Your Brand?

What’s in a name? It’s a question we’ve been asking since Shakespearian times. And though the genius concludes that a name does not change the object itself, I’m here to tell you he’s wrong. In a free market, your name means everything. More than a logo or a pithy tagline in a particular color in […]

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Is your business tagline sticky?

Creating a sticky tagline. A business tagline is an important asset to your company brand. Even though taglines should be simple to create when writing your business plan or brand strategy, let me tell you, it ain’t easy! Don’t believe me? Ask any copywriter, brand strategist, or marketing guru, and you will get an ear-full. […]

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Why You Need to Treat Your Logo Like a Tattoo

It’s not secret to people who know me to know that I have a tattoo, and if you really know me well, then you know that my husband is pretty much all tattooed on his arms. For months now and for really the past year, I’ve wanted another tattoo to signify the obstacles and challenges […]

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