Category:
Branding and Design

10 Design Thinking Skills We Can Learn from the Playground

Last week, during a friend’s baby shower, for the first time in a long time I ventured out onto a playground. I would be lying if I didn’t say I felt completely out of place. Kids were running wild, screaming, and climbing on anything and everything. However, the most notable aspect was their energy and […]

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Brand Elements That Matter

Because you haven’t heard this definition enough if you’re an avid reader of our blog, a brand is a person’s gut feeling that they get when they think of your business. Many people have a hard time grasping the fact that a logo is not a brand, but rather an element of what makes a […]

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Keepin' It Cohesive: By Using Brand Guidelines

The true definition of what it means to be a “brand” is often greyed. From an outsider’s perspective, a brand is simply a person’s feeling towards a product, company or service. On the front lines of a brand or within a company, a brand is how all the messages, graphics, and personalities all fit together […]

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Keepin’ It Cohesive: By Using Brand Guidelines

The true definition of what it means to be a “brand” is often greyed. From an outsider’s perspective, a brand is simply a person’s feeling towards a product, company or service. On the front lines of a brand or within a company, a brand is how all the messages, graphics, and personalities all fit together […]

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Color Me Brand

In establishing a brand code and persona, it is critical to note the importance on color. As most companies know, their brand is more than just their logo, typeface, and slogan, but rather a brand is much larger picture. A brand can be as expansive or concise as you choose to have it. It is […]

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Find & Engage Your Creative Spirit

Naturally in the world, there seems to be three different perspectives when it comes to creativity. The first lives and breathes a carefree, artistic, and creative outlook. On the opposite end lies those who believe there is not a single imaginative bone within their bodies. However right in the middle lies the largest and most […]

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Find & Engage Your Creative Spirit

Naturally in the world, there seems to be three different perspectives when it comes to creativity. The first lives and breathes a carefree, artistic, and creative outlook. On the opposite end lies those who believe there is not a single imaginative bone within their bodies. However right in the middle lies the largest and most […]

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More Than A Logo: Design Thinking

In the past ten to twenty years or so, the world of design has changed dramatically. Before, design was considered to be a more  “corporate” artform. Essentially designers were seen as art students who desired to have a stable income. During the end of the 20th century, design was very much hands on and was […]

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Differentiate Yourself.

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You've got 30 seconds, now impress me!

As a business owner, there will come a time when you are asked to describe what your company does or give a sales pitch. Whether you consider yourself a sales-person or not, if you run a business, you are most definitely a sales-person. If you consider that most people have a real anxiety about speaking […]

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