Category:
Branding and Design

Why You Need to Treat Your Logo Like a Tattoo

It’s not secret to people who know me to know that I have a tattoo, and if you really know me well, then you know that my husband is pretty much all tattooed on his arms. For months now and for really the past year, I’ve wanted another tattoo to signify the obstacles and challenges […]

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10 Design Thinking Skills We Can Learn from the Playground

Last week, during a friend’s baby shower, for the first time in a long time I ventured out onto a playground. I would be lying if I didn’t say I felt completely out of place. Kids were running wild, screaming, and climbing on anything and everything. However, the most notable aspect was their energy and […]

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Brand Elements That Matter

Because you haven’t heard this definition enough if you’re an avid reader of our blog, a brand is a person’s gut feeling that they get when they think of your business. Many people have a hard time grasping the fact that a logo is not a brand, but rather an element of what makes a […]

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Keepin' It Cohesive: By Using Brand Guidelines

The true definition of what it means to be a “brand” is often greyed. From an outsider’s perspective, a brand is simply a person’s feeling towards a product, company or service. On the front lines of a brand or within a company, a brand is how all the messages, graphics, and personalities all fit together […]

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Keepin’ It Cohesive: By Using Brand Guidelines

The true definition of what it means to be a “brand” is often greyed. From an outsider’s perspective, a brand is simply a person’s feeling towards a product, company or service. On the front lines of a brand or within a company, a brand is how all the messages, graphics, and personalities all fit together […]

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Color Me Brand

In establishing a brand code and persona, it is critical to note the importance on color. As most companies know, their brand is more than just their logo, typeface, and slogan, but rather a brand is much larger picture. A brand can be as expansive or concise as you choose to have it. It is […]

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Find & Engage Your Creative Spirit

Naturally in the world, there seems to be three different perspectives when it comes to creativity. The first lives and breathes a carefree, artistic, and creative outlook. On the opposite end lies those who believe there is not a single imaginative bone within their bodies. However right in the middle lies the largest and most […]

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Find & Engage Your Creative Spirit

Naturally in the world, there seems to be three different perspectives when it comes to creativity. The first lives and breathes a carefree, artistic, and creative outlook. On the opposite end lies those who believe there is not a single imaginative bone within their bodies. However right in the middle lies the largest and most […]

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More Than A Logo: Design Thinking

In the past ten to twenty years or so, the world of design has changed dramatically. Before, design was considered to be a more  “corporate” artform. Essentially designers were seen as art students who desired to have a stable income. During the end of the 20th century, design was very much hands on and was […]

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Differentiate Yourself.

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