Category:
Culture

The Sibling Rivalry between Sales and Marketing

Working at a marketing agency in both creative and sales at the same time has made me realize a thing or two.   Sales teams don’t like marketing teams, in fact, most of the time they operate on the other side of a pendulum swing in the professional world.   It can be a constant […]

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What It Means To Be A Marketing Agency In Indianapolis

Every client offers another way for us as a marketing agency to help make Indianapolis fulfill its potential to be the best city in the country. Our clients come from many different industries. But they all have similar qualities in common, not only are they passionate about their businesses and organizations, but they are passionate […]

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Tell Me More: How A Politician Uses Narrative and Storytelling to Connect

BUZZZZZZZ…   “Back up and walk through again.”   said the oddly nice security guard at the City Council building as I attempted to make it through security.   BUZZZZZZZ…   “It’s your belt, take it off.”   I took off my belt and nervously made it through security. I was onward and upwards to […]

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Tell Me More: How Storytelling and Teaching Goes Hand in Hand

When I was at Butler, my freshmen English teacher had us write an essay on character development for a book we were reading. When the professor handed back the essays, I had gotten an A. Of course, I was happy, but the professor had also left me a note asking if I would stay after […]

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Ch-Ch-Ch-Changes, turn and face the strain of marketing

As the song goes “turn and face the strain.” Changes are never easy, and changing yourself is even harder. In marketing, change is a constant thing you have to get used to if you want to be successful.   I am no stranger to the struggle of changing my behavior. For my twelfth birthday, one […]

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Are You Leaving Money On The Table?

Today’s business world is vastly different than what it may have looked like when you created your business. While websites used to function primarily as an online brochure telling people who you are, what you do or sell and your location, today’s websites should be designed – both visually and technically — to attract new […]

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The Content Train Keeps Chuggin Into Sunset Magazine

“Knowledge is like money: to be of value it must circulate, and in circulating it can increase in quantity and, hopefully, in value.” Louis L’Amour   As a child, I still remember staring at the big bookshelves in my grandpa’s den. Bookshelves filled with leather bound editions of Louis L’Amour novels. I remember pulling them […]

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Freudian Slips Into Public Relations

You wake up, make yourself a coffee and cook some bacon and eggs. The smell of breakfast fills your kitchen. Everything feels right in the world. You have your breakfast, and you are comfortable. But do you ever wonder why things like bacon and eggs make you feel good? The answer comes back to one […]

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How to Communicate Across Generations in the Workplace

It is commonly understood in sociology that breaks in generations occur when historic and cultural events shape the way parents rear their children. Events like 9/11 and Brown v. Board of Education change the way parents protect and encourage their children, thereby instilling a generalized set of values into the new generation that will continue […]

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How to Foster Innovation with Company Culture

It is no secret that a successful business must find a way to set itself apart. Though many of us seek out effective marketing strategies to do that for us, the biggest players in the global marketplace set themselves apart by innovating: Google, Red Box, Amazon, Toyota, GoPro and so many more. By inserting a […]

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