Category:
Marketing

Trade shows can suck, so make sure they are worth your time.

When our friends at Crane Builders came to us wanting to know if we could help them get ready for the Indianapolis Home Show, we jumped at the chance. Before we could dive in, one of the first things that we needed to know were the issues and challenges that come with having a booth at […]

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You can’t get far without the right tools, get your marketing stack right

Let’s play a game, imagine that you are a Carpenter. For the record, I imagine you are a super talented Carpenter.   Since your talents are in demand in the current housing boom, you have just been hired by a local home builder to be his finish carpenter. The person who brings the beauty, the […]

Read More... Data and TechnologyMarketing

Content Promotion > hitting your customers in the head with a Two-by-four

My next door neighbor grew up a farmer. My grandpa always told me a story about him and the time he wanted to buy a mule from his neighbor.  He asked the neighbor if the mule had any problems. “Not a problem,” the neighbor said.  “This mule will do anything you ask.  All you have […]

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Houzz it or lose it, How home builders can use Houzz to grow their business

Houzz is the place over 35 million people find and save beautiful home and garden photos, compiling the features, styles, colors, and patterns they want to create for their perfect home. When making one of their biggest purchases of their lives, customers of home builders and contractors do a ton of research. And more and […]

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Turns out size matters…but maybe not as much as quality

My friend was telling me a story the other day about the first article he ever wrote for a magazine. He was assigned to write a piece on a local non-profit, this was his big break, so he didn’t want to leave anything out.   He interviewed the founder about why she started the non-profit, […]

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Tell Me More: How A Politician Uses Narrative and Storytelling to Connect

BUZZZZZZZ…   “Back up and walk through again.”   said the oddly nice security guard at the City Council building as I attempted to make it through security.   BUZZZZZZZ…   “It’s your belt, take it off.”   I took off my belt and nervously made it through security. I was onward and upwards to […]

Read More... CultureMarketing

Writing Better Content: What Journalism Can Teach Us

I’m a big believer in the better my writing, the more value I bring to my work.   The better I can clearly and concisely tell a story, the better I can show the true quality of services for our clients.   Structure is one of the many ways I attempt to better my writing. […]

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Are you falling into the commodity price trap?

These days, it’s not uncommon to hear that companies feel that their products or services are losing their competitive edge thanks to the data-rich world we live in. With information readily available at our fingertips, for customers, it’s just way too easy for them to hop online and begin comparing service or product features before […]

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Tell Me More: How Storytelling and Teaching Goes Hand in Hand

When I was at Butler, my freshmen English teacher had us write an essay on character development for a book we were reading. When the professor handed back the essays, I had gotten an A. Of course, I was happy, but the professor had also left me a note asking if I would stay after […]

Read More... CultureMarketing

Inbound Vs. Outbound Marketing 2016

“Some people have all the luck.”   This was a quote I heard from the CEO of a company the other day. He was still under the assumption that some people or businesses just get customers dropped into their lap because of luck. That there was no way his business could have such luck because […]

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