Category:
Marketing

Tell Me More: How Storytelling and Teaching Goes Hand in Hand

When I was at Butler, my freshmen English teacher had us write an essay on character development for a book we were reading. When the professor handed back the essays, I had gotten an A. Of course, I was happy, but the professor had also left me a note asking if I would stay after […]

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Inbound Vs. Outbound Marketing 2016

“Some people have all the luck.”   This was a quote I heard from the CEO of a company the other day. He was still under the assumption that some people or businesses just get customers dropped into their lap because of luck. That there was no way his business could have such luck because […]

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Ch-Ch-Ch-Changes, turn and face the strain of marketing

As the song goes “turn and face the strain.” Changes are never easy, and changing yourself is even harder. In marketing, change is a constant thing you have to get used to if you want to be successful.   I am no stranger to the struggle of changing my behavior. For my twelfth birthday, one […]

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7 Ways to Know Your Marketing is Actually Working

“I always tell people, if we have a good quarter it’s because of the work we did three, four, five years ago. It’s not because we did a good job this quarter.” Jeff Bezos, CEO of Amazon   If you own business, the chances are that you are doing some marketing to grow your business, […]

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Happy Ears Kill Sales

Is your sales team suffering from Happy Ears Syndrome?   Think back to your last debriefing session with your sales reps. Did the conversation start with “how did the meeting go”? (Quick Tip: Avoid asking this question. Instead, ask a simple question like “where are you in the process now or what happened in the […]

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6 Things to Think About when Choosing a Marketing Agency

I was talking to a friend the other night who was recounting his experience of hiring a marketing company (his attempt to anyway). He said they told him that they would “walk along beside him” to build his online presence. The salesy pitch didn’t translate into why he should hire them or how they were […]

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How Xavier basketball is running the baseline to inbound marketing

Most basketball teams try to keep all their plays top secret as if they have who shot JFK on those clipboards. Don’t even try to bring a camera into a practice, being carried off by security doesn’t look fun. While this is the norm in college basketball, not all teams follow these rules. In the […]

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5 Assumptions That Are Killing Your Lead Generation Efforts

Pop quiz time. How many leads does your free e-book need to generate before you can consider it a success? A) At least 100 B) Several hundred C) None of the above O.K., so it’s a trick question. The correct answer is “C.” Depending on the value of your leads and how they’re discovering your […]

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Why SEO isn’t enough to generate leads

Hey there, here’s a newsflash for you: SEO isn’t enough anymore. Your competitors are vying for the same keyword phrases that you are. So when push comes to shove and everyone is climbing their way to the top of the search page for the most clicks; who wins the new customer? Well, if you depend […]

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Does your inbound and outbound marketing work cohesively?

There has been a significant amount of speculation on the decline of outbound marketing as part of a business’ strategy over the past few years, but further research has actually shown that outbound marketing is still a valuable part of the marketing mix.  While it’s true that over 200 million Americans are on the “Do […]

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