Category:
Marketing

Turns out size matters…but maybe not as much as quality

My friend was telling me a story the other day about the first article he ever wrote for a magazine. He was assigned to write a piece on a local non-profit, this was his big break, so he didn’t want to leave anything out.   He interviewed the founder about why she started the non-profit, […]

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Tell Me More: How A Politician Uses Narrative and Storytelling to Connect

BUZZZZZZZ…   “Back up and walk through again.”   said the oddly nice security guard at the City Council building as I attempted to make it through security.   BUZZZZZZZ…   “It’s your belt, take it off.”   I took off my belt and nervously made it through security. I was onward and upwards to […]

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Writing Better Content: What Journalism Can Teach Us

I’m a big believer in the better my writing, the more value I bring to my work.   The better I can clearly and concisely tell a story, the better I can show the true quality of services for our clients.   Structure is one of the many ways I attempt to better my writing. […]

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Are you falling into the commodity price trap?

These days, it’s not uncommon to hear that companies feel that their products or services are losing their competitive edge thanks to the data-rich world we live in. With information readily available at our fingertips, for customers, it’s just way too easy for them to hop online and begin comparing service or product features before […]

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Tell Me More: How Storytelling and Teaching Goes Hand in Hand

When I was at Butler, my freshmen English teacher had us write an essay on character development for a book we were reading. When the professor handed back the essays, I had gotten an A. Of course, I was happy, but the professor had also left me a note asking if I would stay after […]

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Inbound Vs. Outbound Marketing 2016

“Some people have all the luck.”   This was a quote I heard from the CEO of a company the other day. He was still under the assumption that some people or businesses just get customers dropped into their lap because of luck. That there was no way his business could have such luck because […]

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Ch-Ch-Ch-Changes, turn and face the strain of marketing

As the song goes “turn and face the strain.” Changes are never easy, and changing yourself is even harder. In marketing, change is a constant thing you have to get used to if you want to be successful.   I am no stranger to the struggle of changing my behavior. For my twelfth birthday, one […]

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7 Ways to Know Your Marketing is Actually Working

“I always tell people, if we have a good quarter it’s because of the work we did three, four, five years ago. It’s not because we did a good job this quarter.” Jeff Bezos, CEO of Amazon   If you own business, the chances are that you are doing some marketing to grow your business, […]

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Happy Ears Kill Sales

Is your sales team suffering from Happy Ears Syndrome?   Think back to your last debriefing session with your sales reps. Did the conversation start with “how did the meeting go”? (Quick Tip: Avoid asking this question. Instead, ask a simple question like “where are you in the process now or what happened in the […]

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6 Things to Think About when Choosing a Marketing Agency

I was talking to a friend the other night who was recounting his experience of hiring a marketing company (his attempt to anyway). He said they told him that they would “walk along beside him” to build his online presence. The salesy pitch didn’t translate into why he should hire them or how they were […]

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