Category:
Marketing

Does your inbound and outbound marketing work cohesively?

There has been a significant amount of speculation on the decline of outbound marketing as part of a business’ strategy over the past few years, but further research has actually shown that outbound marketing is still a valuable part of the marketing mix.  While it’s true that over 200 million Americans are on the “Do […]

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5 Ways to Harness Bold Marketing Strategy

Hello BoldThinkers! After this past year at BoldThink, it has come time for me to say goodbye. But it is a bittersweet goodbye as I am equally excited about my next great adventure as I am heartbroken to leave behind my BoldThink family. I came to BoldThink as a senior journalism student at IUPUI, still […]

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5 Places to Find New Clients

As your business grows, you may find the target market you fit with shift or you simply may need more clients to feed your growing ambition. Recruiting clients that align themselves with your core values can be complicated. So, here are five ways to find new clients that you can build long-term relationships with. From […]

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Marketing Tactics: Make 2015 Your Best Year Yet

January is usually the time for resolutions, both personal and professional. Whether you are outsourcing your marketing or keeping it in-house, here are 4 tips to jump start 2015 and get more sales leads. 1.) Get strategic Start out by establishing goals that you want to accomplish for the year. Be sure to keep them […]

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Online Marketing Trends for 2015

As 2015 swings into high gear, it is likely you are looking for effective online marketing strategies that will propel your sales team for another year. Here are online marketing trends we expect will expand business opportunities in 2015. Building Upon Content Marketing Many businesses will abandon traditional digital marketing tactics to develop inspirational, relevant […]

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5 Steps to a Basic Crisis Communications Plan

Hurricane Katrina The BP Oil Spill The Case of Manti Te’o The Boston Marathon Bombing The Mattel Lead Paint Incident Everyone can name a crisis communication gone horribly wrong. The truth is that a simple crisis communications plan can help consolidate your message and keep misinformation from running amok while saving your business a lot […]

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5 Steps to a Successful Integrated Marketing Campaign

Integrated marketing campaigns are a great way to make an impression on a lot of viewers reasonably quickly because the systematic process of research, plan, implement, evaluate gives you a road map to meet your target market where they are already looking. The additional benefit of integrated marketing is that the variety of platforms available […]

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5 CTAs You Should Try on Your Blog

Though a great inbound marketing campaign begins by capturing the attention of potential clients and experts in the field, it should continue by encouraging your audience to take action and move visitors down the sales funnel. Choosing the right Calls to Action for each blog post will encourage your visitors to become more engaged with […]

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How to Set Realistic Marketing Goals

How to Set Realistic Marketing Goals The key to a successful inbound marketing campaign is the process of evaluation, planning, implementation and then another round of evaluation. But sometimes we get caught up in quick fixes for our website or exciting product launches. Oftentimes this leads to a scattered list of to-dos instead of a […]

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How to Write For Busy Readers

How to Write for a Nation that Won’t Read Having great content has quickly become the key to functional online marketing campaigns. But users don’t like reading. They want what they need to be there and to get out in a minute flat. Write for busy readers.

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