Category:
Marketing

Why the ALS Ice Bucket Challenge Went Viral

As a citizen of the internet, you’ve seen everyone from Shakira to your uncle Joe pour a bucket of ice water over their heads in the name of ALS awareness. But why is everyone so compelled to freeze in the name of a disease they have likely never heard of before? Keep reading for a […]

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5 Lessons from Cult Brands

Reaching to become a cult brand is like trying to create the next viral video on YouTube – unpredictable at best. A cult brand is defined by the undeniable commitment their customers have to the products, culture and philosophy of the company. Though cult brands are distinct from one another, each one has dared to […]

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How to Recruit Guest Bloggers for your Brand

A solid way of elevating the quality, visibility and reputability for your blog is by bringing in guest bloggers with their own audience. But trusting an outsider with messaging for your website can be difficult. The key is finding someone who already understands your brand and your goals. Here are some methods to find the […]

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5 Myths of Inbound Marketing

With anything new and complicated, the truth is spread just as much as the confusion is. Though inbound marketing isn’t that new to the marketing mix (it was invented in 2003!), inbound is still growing in business consciousness. You may have heard some myths about inbound marketing, and we’d like to help fix that. Keep […]

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Inbound and Outbound Marketing: How to Market Cohesively

Like so many industries, the marketing world is changing rapidly with technological advances. Advertising agencies now call themselves integrated marketing communicators, but what does that mean? Integrated marketing communications is what many of us would consider the combination of inbound and outbound marketing: banner ads, blogging, social media, direct mail offers, branding, speech-writing, etc. The […]

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Inbound Marketing for Small Business: 4 Reasons You Can’t Afford Not To!

Sometimes inbound marketing gets called out for being the new kid on the block. Truth is, inbound marketing has a reliable method of research, content creation and evaluation to find your audiences and generate leads. Using inbound marketing can turn strangers into leads, customers and promoters for your business by zeroing in on their needs […]

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Attend a lot of networking events and get a lot of business cards?

If you do a lot of networking and attend a lot of events, you probably collect a lot of business cards. Those little cards pack a lot of powerful information if you know how to use them.  People may sift through them and pick out a select few that they have an immediate need for, […]

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How to write great blog content

Blogging as a form of inbound marketing is both equally important and challenging. If you are like most busy people, finding topics to write about can be as cumbersome and time consuming as writing the blog itself. It can cause a lot of stress, especially if you don’t consider yourself a writer.  One simple thing […]

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Why Storytelling Matters in Marketing

Most people don’t equate business success with storytelling. What often comes to mind is facts, figures, sales and solutions. The reality is that when it comes to marketing, your story is one of your most powerful keys to success. Storytelling is a very powerful form of communication. Stories create connections. It may seem that today’s […]

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Inbound Marketing vs. Outbound Marketing: What’s The Difference?

If you run a business, then you know how important marketing is in spreading the word about your company’s products and services. If you don’t market your company, then you won’t get any customers. This means that your company’s success relies heavily on your marketing campaign. While traditionally, the use of outbound marketing was the […]

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