Category:
Marketing

Inbound Marketing vs. Outbound Marketing: What’s The Difference?

If you run a business, then you know how important marketing is in spreading the word about your company’s products and services. If you don’t market your company, then you won’t get any customers. This means that your company’s success relies heavily on your marketing campaign. While traditionally, the use of outbound marketing was the […]

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Benchmarking your Competitors: What Really Matters

Benchmarking is an important process, both for evaluating your own business and comparing it to other businesses in your market. A brand benchmark will analyze all aspects of your business, top to bottom, to find which elements are working effectively, and which need to be improved for optimal performance. A competitor benchmark is the same […]

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Is your company ready for inbound marketing?

If you think your company is ready to unlock the full power of inbound marketing, we’d love to hear from you. Our goal is to truly understand your needs so that we can best serve them. This form is the launching pad to finding your exact needs with the end-goal of creating a powerful strategy […]

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10 Useless Things To Cut From Your Marketing Strategy

A guide to help eliminate the bad and fill it with effective and modern marketing strategies. Download the guide now by clicking the box below!

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The Hidden Benefits of Blogging

If there is one part of my job that is the utmost challenging, it’s convincing business owners why they need to blog. Don’t get me wrong, social media comes in at a close second… but asking someone to blog is like pulling teeth! I have blogged for the past few of years, both personally and […]

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Truelines: The Truth Behind Your Tagline

Last night, I sat down and read a few pages of “Zag” by Marty Neumeier | Website | Twitter |. This book is really made for people whom are not entirely fond of reading, especially those easily distracted like myself. Within these pages, I really attached myself to a specific part that talks about crafting your message or tagline, […]

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BoldThink at Go Inbound Marketing Conference 2013 Recap

It’s amazing how things align themselves sometimes. On June 12th, Theresa and I were in the office talking about potentially going to an Inbound Marketing event sometime soon. Little did I know at the time, that there would be one occurring the next day­––in Indianapolis. Sadly both of us could not attend, but there I […]

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Content Marketing: What’s your Story?

It’s true. People don’t talk about boring stuff, and they most certainly won’t talk about your boring company if you don’t give them something to talk about. Every company, every business, and every product and service has a story. So what’s yours? This story is one of the many major content marketing strategies. Using your […]

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The 5-Step Formula to Inbound Marketing

[INFOGRAPHIC BELOW] Understanding Outbound Marketing Old school marketing, also called “outbound marketing”, can be costly and ineffective. These marketing channels such as direct mailers, television, radio, and print ads do not bring in customers like they used to. Marketers call this interruption marketing: a one way, ingenuine conversation that pushes the marketing message onto the […]

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20 Ways to Recharge your Blog

Blogging is viral journalism. At the simple click of a button, anyone almost anywhere can find the solution to their problems, expand their knowledge and become inspired. But what about the bloggers themselves? Blogging is often seen as for business or pleasure, and the luckiest bloggers can make it do both. However, both parties, myself […]

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