Category:
Social Media

How to Handle Negative Social Media

If your business hasn’t encountered a negative experience on social media, it is likely you will soon. With few barriers to entry, an upset customer or client can take to the internet in seconds flat and gain a following that can hurt your business’ reputation. The key to containing a negative social media attack is […]

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How to Increase Brand Visibility on Facebook without Paying

A lot of businesses have spent the last few years becoming more frustrated because Facebook is no longer a flat social medium where you can expect all of your content to reach your followers. Since this trend in social media doesn’t seem to be going away, it is important to know how to effectively reach […]

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Social Media Cheat Sheet

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3 Ways to Develop an Engaged Customer Base

Experts agree across the board that it is 5 to 10 times more expensive to lure in a new customer than it is to maintain an existing relationship. But with hundreds of companies putting out similar products with competitive prices, how do you keep previous purchasers coming back for more? Keep them engaged with your […]

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15 Social Media Marketing Tips for New Businesses

If you run a small or medium-sized business, then you should make sure to focus the majority of your marketing efforts online since you’ll have a better chance of increasing your exposure with a smaller budget. One of the best ways to do this is through inbound marketing, in which you entice customers to come […]

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Social Media: It’s a virtual party. Are you invited?

Of course you are invited, but let’s get one thing out in the open. Social media is not about advertising, nor is it about being that pushy sales guy that is constantly talking about how awesome their products or services are. Social media is about building relationships with those individuals that we care to listen […]

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3 Ways B2B and B2C Businesses Differ in Social Media

I remember the day I signed up for my MySpace account. During my high school days, social media was the new thing. Facebook, Twitter, YouTube, LinkedIn, and later down the line Pinterest, were all new and unique ways to share your information, interests, and opinions to the world. I remember when almost no businesses could […]

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The Power of Great Content – Inspired by Marcus Sheridan

Originally spoken by: Marcus Sheridan | thesaleslion.com | @thesaleslion During the Go Inbound Marketing Conference, each speaker covered a crucial and niche part of the inbound marketing process. After the lunch break, Marcus Sheridan, a former pool company owner and now inbound marketer, consultant, and speaker, expounded on the idea that our content is what drives our […]

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Why SEO is Making Your Business a Zombie

Unless your company specializes in zombies, no longer should your focus be on SEO. Why is that you ask? Well, it’s pretty simple. In the last few years or so, major changes and innovations have been occurring in the realm of marketing. There has been a new trend of small business taking over and surpassing […]

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Social Media's Influence on Design

Sometimes it is scary to think about the future. Questions like what will happen to the world, country, city, yourself, or even scarier… will your job or skill exist in the future? When I think about the future, I often wonder how design will change. In the past ten years, major changes, especially with digital […]

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