Marketing Tactics: Make 2015 Your Best Year Yet

January is usually the time for resolutions, both personal and professional. Whether you are outsourcing your marketing or keeping it in-house, here are 4 tips to jump start 2015 and get more sales leads.

1.) Get strategic
Start out by establishing goals that you want to accomplish for the year. Be sure to keep them SMART (specific, measurable, achievable, realistic, time specific). After you’ve written your yearly goals, start prioritizing them by writing out objectives and tasks that need to happen monthly, weekly and daily to achieve those goals.

2.) Get into a new niche market
Instead of targeting the masses, start segmenting your products and services by delving into niche markets. By diversifying into niche markets, you can help keep your sales from flatlining when the market gets stale or your current clients aren’t spending. Need help finding your next niche? Start by identifying industries that are thriving in your area (can we all agree that in Indianapolis it’s craft brews?), but you aren’t working yet.

3.) Maximize opportunities with your current clients
I recently learned in sales training that successful entrepreneurs make the most of their existing relationships. Are you working your current clients and nurturing those relationships or are you on to the next new account? Take the time to review client files to make sure you are helping them as much as you can so they get the most success.

4.) Get on LinkedIn
According to Wishpond, 77% of B2B marketers say they have acquired a new customer via LinkedIn. 60% came from company blogs, 43% came from Facebook and 30% came from Twitter. I have encouraged each of our clients to take an active approach to utilizing LinkedIn for lead generation. If you are unsure where to start on LinkedIn, try joining groups that your clients and prospects actively participate in. Be sure to also post your content to LinkedIn to get the most visibility.

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