Client: Raining Blue, created and operated by artist Stephanie Taugner, is a local Indianapolis jewelry company that custom creates high-end jewelry using gold, sterling silver, precious gemstones and found materials.
Challenge: Raining Blue needed a more solidified brand. She wanted it to reflect the company's style of being Bohemian Chic.
Solutions: Starting with the foundation, we built a brand that represents the core of Raining Blue. The texture that is sprinkled throughout her logo, website and identity package is actually an original piece of artwork created by Stephanie on silk. This design and others were scanned in and used throughout her company's design collateral. Because of the flexibility of the design, this will also allow her to change out the textures as needed for different seasons, styles and trends.