Evolutions Yoga, a yoga studio located in Greenwood, Indiana reached out to Boldthink to help move their marketing into a cohesive look and feel that portrays their brand essence to the fullest helping them achieve overall growth in their practice. While they’ve previously handled all of their marketing needs in-house, they were looking for professional help in their next phase of growing their community and continuing the important work they do in Greenwood.
As an important step towards their business goals, we recommended a discovery phase which resulted in a strategic communications and brand planning document. This included a branding and strategic planning session, surveys and interviews of key audiences, a marketing audit, and supplementary external research.
“We had been interested in redesigning our logo for a long time and had been working on some of our own designs for a couple months prior to contacting Boldthink. At a certain point, the design process became overwhelming trying to narrow down a few solid concepts and weed out all the “we could….’s” that were happening. One day I told my business partner I could’t do the design process anymore and wanted to get professional help. I started searching local design firms and looking over their portfolios. Boldthink stood out immediately for me in that search and we contacted them the next day.
After doing my initial portfolio search, we set up a meeting with Boldthink and from that meeting they really hit the mark. I felt comfortable that they were really going to take the heart of our business into the design process and come back with something that truly reflected our community and what our brand stands for. I could tell they were genuinely interested in what the business was about and hearing its story. This was important for me, and we never looked back in choosing Boldthink to partner with.”