Your curious allies

Think came first,
bold came later.

“The most important thing in communication is to hear what isn't being said." - Peter Drucker

Sure we are creative, strategic, and bold. But we also just like each other a lot. So much so that two of us are married. You could say that we are branding experts, coffee lovers, or Netflix aficionados… in fact, you can call us whatever you want. The Boldthink team is made up of artists and storytellers with a lot of business know-how.

Our goal is to help you differentiate your brand by finding your sweet spot that will connect with potential customers. We want them to crave your services, engage with your business, and buy what you are selling so they become your brand’s most loyal advocate.

Are you ready to meet your new creative team? Click below to learn more about us.

"What would life be if we had no courage to attempt anything?"

- Vincent van Gogh

Theresa Goodwin

Principal

Theresa believes that any brand’s journey begins with getting to the heart of the brand and understanding its true essence. Only then can a company develop strategically and align the business needs and goals to what differentiates itself from the competition. Theresa found her true calling in the Visual Communication program at Herron School of Art and Design. She focused on innovative problem solving techniques, creative processes and innovative approaches to solving organizational and social problems through design thinking.

It’s second nature for Theresa to talk about various branding and marketing challenges that many companies are facing today and translates those into action items. She has been known to help clients achieve greater brand awareness, find differentiation in cluttered markets and has a knack at helping even the most resistant company find their true message and story.

“Life has become immeasurably better since I have been forced to stop taking it seriously.”

- Hunter S. Thompson

Joel Goodwin

Operations

As COO, Joel’s responsibilities center on process, agency and client interactions. Essentially, he makes sure that everything is running smoothly. Joel has a keen focus on where the creative and analytical coexist. He believes that where these two areas meet is where the magic happens for brands. He is a researcher of all things, probably as a result of his 20+ years as a biologist at a Fortune 500 pharma company.

With our clients, he is known as the relationship builder and is often called upon to think through strategy and to get to the heart of any project. He also brings a sense of calm and clarity to any given situation. When he can get away from the office, he explores all things bourbon, motorcycles, and cigars… or his ever-expanding interest in making things.

"Only when we are no longer afraid, do we begin to live."

- Dorothy Thompson

Lisa Whitman

Video and Media Consultant

As Boldthink’s video and media consultant and founder and President of Digital Stories Media Group in Indianapolis, Lisa has spent thirty years exploring, writing and sharing the stories of others. She values each and every relationship and is the best listener we know. Lisa is a stickler for finding a client’s authentic voice, doing reliable research and defining a client’s message and brand. She will not rest until the client says, ‘Well done.”

Having been a video journalist in Moscow, Russia and through her experience in teaching, advertising, television and marketing, she has a broad business perspective and vast knowledge in various roles. Her favorite is being mom to 5 children. Lisa is a native Hoosier and loves Indianapolis as if it were her 6th kid.

"How much cheese is too much cheese?"

- Charlie Day

Allison Tylek

Design Lead

Allison is BoldThink’s lead designer and photographer. She received her Bachelor of Fine Arts in Graphic Design from Indiana University in Bloomington. Allison has the succinct ability to take a very vague concept and turn it into beautifully designed media and wows our clients with her talent by frequently delivering concepts that they weren’t able to envision themselves. Allison is an exceptionally talented artist in that she can easily translate ideas from pencil and paper to computer-driven media. Her experience spans from designing custom websites for national brands to cranking out logo concepts like there’s no tomorrow.

When she’s not designing for our clients, Allison can usually be found wandering around the city and Fountain Square with her camera taking photos or off the grid somewhere climbing mountains. She loves planning elaborate road trips, but her favorite go-to talent is her mad grilled-cheese-making skills (four slices of cheese, please).

"My fake plants died because I did not pretend to water them."

- Mitch Hedberg

Brandon Evans

Digital Strategist

Brandon has recently purchased an Apple Watch so he’s totally that guy now. He grew up going to punk and hardcore shows and playing in bands. We think he has taken lots of hits to his head while moshing. But it has turned him into the winner he is today. He’s also the best office Spotify DJ that money can buy.

During the day, you can catch him diving into analytic reports and writing. Brandon is often yelling, “The road to hell is paved with adverbs!” in the office hallway. We know he stole it from Stephen King, but we let him have it. He often comes in to work limping from playing soccer, and/or hurting himself celebrating goals at Indy Eleven games.

Kurt Schroeder

Web Developer

Kurt is a man of many hats. He specializes in WordPress custom themes and plugin development, including the bells and whistles like jQuery web animation. But that’s not where his work ends, Kurt also is a musician and record label owner.

Kurt is a graduate of IU with religious studies and a gender studies degree. He’s a long-term vegan, who you can find traveling as much as he possibly can. In fact, it’s a rare occasion to catch him at the office. Instead, try your local coffee shop and you might get lucky and see him working to Morrissey or The Smiths. To add to his many accomplishments, Kurt also hosts a podcast you can check out called “The Rational Vegan.”

Helen Gardner

Junior Designer

Helen is a junior designer at Boldthink. She recently joined the team after graduating from Kendall College of Art and Design with a BFA in graphic design and a minor in photography. KCAD is where she cultivated her passion for working collaboratively and designing with a hands-on attitude. Indy is where she hopes to put her passion for design, photography and learning to the test.

 

Helen is excited to discover and grow through her experiences at Boldthink. Beyond the walls of the office Helen is having a blast discovering Indy behind the wheel of her bike and the lens of her camera. Helen has a strong appreciation for good food, great people and four legged friends. In the future she has high hopes to fulfill her need to walk the Monon with a canine companion by her side and a scoop of ice cream in her hand.

"Dogs never bite me. Just humans."

- Marilyn Monroe

Sailor

The Intern

Sailor is a leader in enthusiasm in the BoldThink office. His experience with being adorable and cuddling profusely provides a morale pillar that the Boldthink team depends upon.

Sailor’s best friend is a moose named Maury, which he brings to the offices to spend time with during breaks. When he’s not at the office, he spends his time eating bacon and chasing chickens in his backyard.

This Could Be You

See all open positions

While we don’t have any current positions open, we are always looking for new talent that we can hire quickly when needed. If you think you’ve got what it takes, send us an email to info(a)boldthinkcreative.com with links to your work and/or portfolio. No phone calls, please.

Theresa Goodwin

Principal

Joel Goodwin

Operations

Lisa Whitman

Video and Media Consultant

Allison Tylek

Design Lead

Brandon Evans

Digital Strategist

Kurt Schroeder

Web Developer

Helen Gardner

Junior Designer

Sailor

The Intern

This Could Be You

See all open positions