In 2011, Boldthink’s founder, Theresa Goodwin, had an ‘aha!’ moment and realized that Indianapolis needed a different kind of agency experience.
One without a hotshot ego. One without prices equal to your first born child. One without the “this is how we’ve always done it” mindset. Instead, the mission became to create a small yet mighty team of insatiably curious creatives, scientists and all around quirky individuals that together compose stories, create striking designs and sculpt strategies that move people to take action.
At Boldthink, your team will never assume they’re right and will always deliver what you need, not what we want to sell. You’ll be asked the right questions and guided down a path stocked with only the best opportunities to help your brand become bold.
And become brilliant.
Are you ready to meet your new creative team? Click below to learn more about us.
"What would life be if we had no courage to attempt anything?"
Theresa believes that any brand’s journey begins with getting to the heart of the brand and understanding its true essence. Only then can a company develop strategically and align the business needs and goals to what differentiates itself from the competition. Theresa found her true calling in the Visual Communication program at Herron School of Art and Design. She focused on innovative problem solving techniques, creative processes and innovative approaches to solving organizational and social problems through design thinking.
It’s second nature for Theresa to talk about various branding and marketing challenges that many companies are facing today and translates those into action items. She has been known to help clients achieve greater brand awareness, find differentiation in cluttered markets and has a knack at helping even the most resistant company find their true message and story.
“Life has become immeasurably better since I have been forced to stop taking it seriously.”
As COO, Joel’s responsibilities center on process, agency and client interactions. Essentially, he makes sure that everything is running smoothly. Joel has a keen focus on where the creative and analytical coexist. He believes that where these two areas meet is where the magic happens for brands. He is a researcher of all things, probably as a result of his 20+ years as a biologist at a Fortune 500 pharma company.
With our clients, he is known as the relationship builder and is often called upon to think through strategy and to get to the heart of any project. He also brings a sense of calm and clarity to any given situation. When he can get away from the office, he explores all things bourbon, motorcycles, and cigars… or his ever-expanding interest in making things.
"Hard times require furious dancing."
Erika Parsons has worked in the shadows as a ghostwriter of numerous best-selling books for more than 20 years. Now, she is using her creativity to manage the projects at BoldThink. Her background in the publishing world helps her understand the need for strategic approaches to design and creative projects. Her goal is to oversee performance with a clearly defined process-driven philosophy of management.
When Erika isn’t busy writing or taking care of BoldThink’s clients, you can find her on the couch nursing a serious Netflix addiction with a glass of red vino at her side.
"Only when we are no longer afraid, do we begin to live."
As Boldthink’s video and media consultant and founder and President of Digital Stories Media Group in Indianapolis, Lisa has spent thirty years exploring, writing and sharing the stories of others. She values each and every relationship and is the best listener we know. Lisa is a stickler for finding a client’s authentic voice, doing reliable research and defining a client’s message and brand. She will not rest until the client says, ‘Well done.”
Having been a video journalist in Moscow, Russia and through her experience in teaching, advertising, television and marketing, she has a broad business perspective and vast knowledge in various roles. Her favorite is being mom to 5 children. Lisa is a native Hoosier and loves Indianapolis as if it were her 6th kid.
"How much cheese is too much cheese?"
Allison is BoldThink’s lead designer and photographer. She received her Bachelor of Fine Arts in Graphic Design from Indiana University in Bloomington. Allison has the succinct ability to take a very vague concept and turn it into beautifully designed media and wows our clients with her talent by frequently delivering concepts that they weren’t able to envision themselves. Allison is an exceptionally talented artist in that she can easily translate ideas from pencil and paper to computer-driven media. Her experience spans from designing custom websites for national brands to cranking out logo concepts like there’s no tomorrow.
"Hope for the Best. Expect the worst. Life is a play. We're unrehearsed."
Aubrey is a design enthusiast and a self-proclaimed cat whisperer. She aspires to be Fiona Apple, but the closest she got was consuming a Red Delicious. She received a BS in Journalism Graphics from Ball State University. She has been an Indy resident for two years and has fallen in love with the city. Likes: lemons, lipstick, YouTube comments, and succulents. Dislikes: condiments, her sixth-grade wardrobe, throwing away recyclable material and killing her succulents.
"Before you criticize someone, walk a mile in their shoes. That way, you'll be a mile from them, and you'll have their shoes."
As a senior in the Visual Communication Design program at Herron, Annie is always seeking new opportunities, especially in the realm of design. She loves to utilize her design skills at her church and a part-time job and is thrilled to join the Boldthink team for the fall semester to learn more about branding & marketing.
When not working, you can most likely find Annie at a nearby Mexican restaurant, hanging out at a coffee shop, or hopping on a plane to someplace new. She genuinely enjoys being around others: learning about them as well as from them.
Kurt is a man of many hats. He specializes in WordPress custom themes and plugin development, including the bells and whistles like jQuery web animation. But that’s not where his work ends, Kurt also is a musician and record label owner.
Kurt is a graduate of IU with religious studies and a gender studies degree. He’s a long-term vegan, who you can find traveling as much as he possibly can. In fact, it’s a rare occasion to catch him at the office. Instead, try your local coffee shop and you might get lucky and see him working to Morrissey or The Smiths. To add to his many accomplishments, Kurt also hosts a podcast you can check out called “The Rational Vegan.”
"Dogs never bite me. Just humans."
Sailor is a leader in enthusiasm in the BoldThink office. His experience with being adorable and cuddling profusely provides a morale pillar that the Boldthink team depends upon.
Sailor’s best friend is a moose named Maury, which he brings to the offices to spend time with during breaks. When he’s not at the office, he spends his time eating bacon and chasing chickens in his backyard.