Happy 2014! If you are living in the midwest, or in the Indianapolis area where our offices are located, hopefully you are finally starting to make your way back out into the world after the snowpocalypse. If you are one of the fortunate ones who have made it back to work, lucky you. I’m still working from home with two little boys trying to keep up with work while keeping my sanity.
The results are in!
I’ve gone through the analytics and the results are in for our top 5 performing blog posts in 2013. If you missed them, I encourage you to go and read them. If you feel so inclined (and we sure hope you do!), we’d love it if you’d share some of these with your colleagues or fellow entrepreneurs. I hope these posts help you out just as much as they’ve helped and guided some of our very own clients.
If you run a business, then you know how important marketing is in spreading the word about your company’s products and services. If you don’t market your company, then you won’t get any customers. This means that your company’s success relies heavily on your marketing campaign. While traditionally, the use of outbound marketing was the most common strategy, this has quickly changed in the last few years. (continue)
Last week, during a friend’s baby shower, for the first time in a long time I ventured out onto a playground. I would be lying if I didn’t say I felt completely out of place. Kids were running wild, screaming, and climbing on anything and everything. However, the most notable aspect was their energy and playfulness. It was a world where everything worked, and everyone worked together with glee. I began to think, “what can I learn from this place, and how does it relate to the design world?” (continue)
Last night, I sat down and read a few pages of “Zag” by Marty Neumeier. This book is really made for people whom are not entirely fond of reading, especially those easily distracted like myself. Within these pages, I really attached myself to a specific part that talks about crafting your message or tagline, but more importantly, it focuses on how that small phrase needs to carefully align itself with your trueline. (continue)
As a business owner, there will come a time when you are asked to describe what your company does or give a sales pitch. Whether you consider yourself a sales-person or not, if you run a business, you are most definitely a sales-person. If you consider that most people have a real anxiety about speaking in front of others, and if you couple that with our reluctance to brag, a real opportunity can be missed. (continue)
What is Inbound marketing? This relatively new way of thinking is based around the idea of creating quality content that targets your core audience and sharing it using online marketing tactics. This personalization creates a content magnet that draws in potential leads and customers when they are looking for similar products and services. (continue)