Who We Are

Your curious allies.

We’re small enough to be nimble, but mighty enough to move the needle.

Behind every successful brand is a team of strategists, designers, and leaders rallying to make it happen.

At Boldthink, we’re a close-knit, diverse team with a deep passion for what we do. We’ll work to uncover your vision and bring focus, clarity, and a solid plan for your next branding or marketing project.

INDIANA W/MBE CERTIFIED

We’re proud to be among the .01% of creative agencies owned by a minority woman.

CIRCA 2023
MEET OUR TEAM

Meet your allies:

Theresa-Goodwin_Brand-Strategist

Theresa Goodwin

CERTIFIED BRAND STRATEGIST

With over two decades of expertise in brand, marketing, and sales, Theresa is a certified brand strategist & architect and the visionary leader behind Boldthink, a leading brand strategy agency. She’s fueled by a profound passion for empowering businesses through the development of robust brand and marketing strategies. Her mission is to craft solutions that not only foster strong brand reputations but also set her clients apart from their competitors, ultimately driving increased revenues.

At the helm of Boldthink, she guides a team of exceptionally skilled professionals who collectively offer a comprehensive suite of branding services.

Cari Doemland

BRAND MANAGER, CERTIFIED BRAND STRATEGIST

Boldthink’s Brand Manager, Cari supports our clients in a variety of efforts such as brand strategy, social media tactics, email communications and content creation. Cari dives deep into discovery sessions and research,  collaborating with our team to generate and execute strategic solutions to client challenges. She maintains relationships with our clients while keeping them ahead of the game in their industries.

Since starting her role at Boldthink, Cari has completed the necessary requirements to obtain a Certified Brand Strategist accreditation from Level C, a global brand education program. She received her bachelor’s degree in Arts Administration from Butler University while also studying fine art and strategic communications. Outside of the office, Cari is an avid reader and coffee-consumer!

Erin-Mawhorter-Brand-Designer

Erin Mawhorter

BRAND DESIGNER

Erin is Boldthink’s Brand Designer, bringing brands to life through logo identities, websites, brand collateral, and photography. She leads our clients through the branding process, connecting their ideas to logos and visuals to make each brand unique. Her passion for design comes from a blend of her fine arts background and her investigative personality.

Erin graduated from Ball State University with a BFA in Visual Communications. In that time she honed her skills by working with small businesses within the community, leading to her continued passion for developing brands. When Erin’s not working, you can find her in one of Indy’s local plant stores, spending time with her family and goldendoodle, or scouting out the best boba tea shops in Indy.

Lian Ottinger

MARKETING STRATEGIST

Our Marketing Strategist, Lian, collaborates with our internal team to research, develop, and implement strategic initiatives to help our business grow. She works closely with the Boldthink brand to establish engaging content and eye-catching visuals that makes our brand bold.

With over half a decade of working with various industries and a BFA in Visual Communication Design from Herron School of Art and Design, Lian’s diverse perspective is an undeniable asset to the Boldthink team.

In her free time she loves being on the go whether it’s with her family, friends, or fur baby, Mia!

Kallie Marley

CLIENT EXPERIENCE MANAGER

With nearly a decade of experience in marketing, Kallie acts as the liaison between Boldthink’s clients and our talented team. Kallie is an expert at process optimization and driving continuous improvement for our clients. She focuses on customer journeys to ensure seamless service delivery and provide engaging experiences for our clients.

Kallie graduated from Indiana University – Indianapolis with a bachelor’s degree in communications and holds a Marketing Strategy Certificate from eCornell University.

When Kallie isn’t in the office, she enjoys chasing her two kids around, renovating her 150-year-old house, and competing in professional barbecue competitions.

Our partners:

Joel G.
Partner, Advisor
Hilary D.
CFO
Martha H.
WRITER & PR
Lauren H.
TECHNICAL WRITER
Yax S.
WEB MANAGER
Bharat G.
WEB DEVELOPER
MISSION AND VALUES

Our mission:

To improve brand performance, build awareness, and increase brand value.

We work with founders, CEOs, and executive teams to uncover their vision and build bold, long-term strategies that create competitive differentiation.

Our values:

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