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3 Small Business Social Media Strategies to Try Before the End of The Year

Theresa Goodwin
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As we enter the last quarter of the calendar year, it’s a good time to look at your social media engagement strategies. Have they worked as well as you thought? Have you changed up your strategies to move with your industry? If you feel like your social media strategy could use a boost before the end of the year, try one (or all) of these social media strategies to engage with your audience.


1. Produce and Post More Video Content

Content is critical, but it’s important to feel the winds of change blowing through the web. While all the usual suspects are still important (blogs, papers, reviews, etc.), video is the king in our short-attention-span world. Get visual and animated in videos. Here are some stats about video content compliments of HubSpot:

  • 43% of people want to see more video content from marketers
  • Visual content is 40 times more likely to be shared on social media
  • Marketers using video grow 49% faster than non-video users
  • Adding a video to marketing emails can boost click-through rates by 200-300%
  • 59% of company decision makers would rather watch a video than read a blog

The average business produces 18 videos per month, and more and more businesses are budgeting marketing dollars toward in-house production.

 

2. Right-time Marketing vs. Real-time Marketing

Real-time marketing has been big the last few years; however, consumers are evolving. Finding the right-time to market is based on four factors: finding the right person, finding the right channel, finding the right time, and then providing the consumer with the right solution. Dive into analytics to isolate the best moment to connect with consumers on the channel they are most likely to respond to.

 

3. Focus on the Customer Experience

Customer experience is what builds a business and should be part of every decision. With so much information telling businesses about consumers, it’s easy to deliver a better customer experience than ever before.

 
Here are a few tips to improve or put greater focus on your customer experience:

 

  • Personalized Content–to create significant content, find out where your customer is in their life cycle, engagement habits, and research habits. Market to their particular life cycle to pool a larger group, and dial it down further to get even more personal.
  • Micro-Content on Social Media–companies creating micro-content on social media are more likely to inspire clients to comment and share.
  • Mobile Interface–Make sure your mobile interface is a good reflection of your brand since it’s likely most consumers will experience your brand on their mobile device. Speed and ease of use are key components to focus on.

 

Of course, there are countless other strategies to try, but these few should get you started as you close a landmark fourth quarter!

Theresa Goodwin
Theresa Goodwin is the founder and CEO of Boldthink, a strategic brand advisory firm. With over 20 years of experience, she's a trusted advisor and partner for a diverse range of clients, developing tailored brand strategies based on deep customer understanding. Theresa excels in conducting market research and using data-driven insights to craft compelling messages that drive engagement across channels.
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