Though a great inbound marketing campaign begins by capturing the attention of potential clients and experts in the field, it should continue by encouraging your audience to take action and move visitors down the sales funnel.
Choosing the right Calls to Action for each blog post will encourage your visitors to become more engaged with your business and simultaneously inform your sales department on how to best approach leads. Here are 5 CTAs that can take your inbound marketing campaign and kick it up a notch.
These calls to action identify who is visiting your blog post and change their content accordingly. Because each person coming to your website is looking for something different in taking a next step, this is a great way to tailor your CTAs to their appropriate audience.
First-time visitors may respond best to a free takeaway in exchange for an email. Leads may be ready to contact you for a meeting on how to jumpstart their inbound marketing campaign, but customers already have access to that. Instead, give them guidance on how to take their campaigns a step further with in-house interaction. All these are great examples of how to get each public more involved with your business.
Social Media Connection CTAs
These may seem obvious, but it is still important to make sure you are inviting visitors to connect with you on Facebook, LinkedIn, Twitter, Pinterest, YouTube. You want them to be in contact with you wherever you are on the web. Don’t forget to invite them to the party!
Tweet This CTAs
After you’ve finished your blog post, add a button to tweet about your content. Remember, ask and ye shall receive. One great way to give them incentive to interact with you is by promising a small freebie like a how-to guide or a white paper in exchange of a tweet.
Get your audience to give you feedback by asking an intriguing question at the end of your post and ask for an email address in exchange. The key is to make sure the question isn’t word-for-word exactly what your blog post is about but instead is tangentially related so your guests have their own experiences to talk about.
Not only will cultivating conversation in the comments help you improve your content, it will also build your website to have a reputation for good conversation and bring in more leads.
In-line calls to action are essentially hyperlinked text from within your post. It can lead back to more information on a service your business offers, a past blog post that may be helpful to understand a key point you are making or outside content that can inform your public further.
Some think linking to a competitor or news source’s content will ultimately hurt your relationship with the visitor. But in this case, hyperlinks apply to the old adage: “If you love something, let it go. If it comes back to you, it’s yours. If it doesn’t, it was never meant to be.” People trust brands that invest in the community around them, and your hyperlink is an easy way to do that.
There are many more creative ways to get your readers to take action, but these are some of the quickest ways to get feedback from your visitors.