We’re small enough to be nimble, but mighty enough to move the needle.
Your Curious Allies
It all starts with the right people.
WE BELIEVE THAT WHEN YOU BRING TOGETHER A TEAM OF NATURALLY CURIOUS CREATIVES, SOMETHING MAGICAL HAPPENS.
Founded in 2011, Theresa’s mission was to create a small, yet mighty team of curious creatives, strategists, writers, developers, and data scientists with unique backgrounds that work together to compose brand stories, create compelling designs and sculpt strategies that move people to take action.
At Boldthink, our team will never assume we’re always right and will always deliver what you need, not what we want to sell. You’ll be asked the right questions and guided down a path stocked with only the best opportunities to help your brand become bold.
Our Core Values
We vow to work only on things that we truly believe in – with people that we believe in who trust our capabilities and our people.
Be Insatiably Curious
Don’t just settle for the first answer that comes your way. Ask lots of questions, research, and dig deep. And when you think you have it all figured out, dig deeper.
Know Your Impact
Understand that your behaviors will have an impact on every facet of an organization, including those around you. Be deliberate in every decision you make.
Aim for Better
Challenge the status quo. Try new things. Participate frequently and listen intently. Calculate the risks and take them. Have goals. Believe in yourself.
Deliver Brillance
Be respectful of timing and budgets. Stay on strategy. Collaborate often. Persevere. Do great work. Deliver the unexpected – and have fun doing it.
Go for Bold
Strive for the ‘Aha’ moment. Anticipate needs. Build relationships. Be proactive, not reactive. Inspire others to take action.
Meet our Leadership Team.
Meet Theresa Goodwin
FOUNDER, CHIEF BRANDING OFFICER
Theresa believes that any brand’s journey begins with getting to the heart of the brand and understanding its true essence. Only then can a company develop strategically and align the business needs and goals to what differentiates itself from the competition. Theresa found her true calling in the Visual Communication program at Herron School of Art and Design. She focused on innovative problem solving techniques, creative processes and innovative approaches to solving organizational and social problems through design thinking.
It’s second nature for Theresa to talk about various branding and marketing challenges that many companies are facing today and translates those into action items. She has been known to help clients achieve greater brand awareness, find differentiation in cluttered markets and has a knack at helping even the most resistant company find their true message and story.
LIKES:
Bourbon, bonfires, road trips
MYERS BRIGGS:
INFJ
DISLIKES:
Cilantro, Mondays
DISC PROFILE:
D,I
Joel Goodwin
CHIEF OPERATIONS OFFICER
As COO, Joel’s responsibilities center on process, agency and client interactions. Essentially, he makes sure that everything is running smoothly. Joel has a keen focus on where the creative and analytical coexist. He believes that where these two areas meet is where the magic happens for brands. He is a researcher of all things, probably as a result of his 20+ years as a biologist at a Fortune 500 pharma company.
With our clients, he is known as the relationship builder and is often called upon to think through strategy and to get to the heart of any project. He also brings a sense of calm and clarity to any given situation. When he can get away from the office, he explores all things bourbon, motorcycles, and cigars… or his ever-expanding interest in making things.
LIKES:
Sappy/romantic movies, cigars, coffee (sometimes with a nip)
MYERS BRIGGS:
ISFJ
DISLIKES:
Arrogant people, projects that move too fast, overcast days
DISC PROFILE:
I,S
Aliyah Shariff
ACCOUNT MANAGER
Aliyah is Boldthink’s dedicated Account Manager. She received her bachelor’s degree in public relations & advertising from the University of Central Florida (go Knights!), quickly diving into agency life post-graduation. She began working at a boutique public relations and business development agency in Fort Lauderdale before moving her career toward a digital marketing manager position at an Orlando-based marketing and advertising office. Committed to her team and clients, Aliyah thrives on orchestrating all moving pieces of a project, her attention to detail and the constant drive to deliver results. She also holds a certification in Google Analytics.
When she’s not making sure Boldthink’s clients’ needs are met, Aliyah occupies the status of full-time dog mom to her Yorkie-Schnauzer, Snikers, and eating her way through Indy with her fiancé, Chris. If you’re looking for her — she loves all things wine, sushi, travel, and coffee, so a local wine bar or quiet corner coffee shop are both safe places to start.
LIKES:
Cooking (and eating), traveling, red wine
MYERS BRIGGS:
ISFJ
DISLIKES:
Being away from my dog, tiramisu, the rain
DISC PROFILE:
C,S
Sailor
HEAD SECURITY
While Sailor is known for being head security at Boldthink, he mostly enjoys long naps, people watching, and casual Fridays. Sailor has yet to be made employee of the month due to sleeping on the job most days, but he is definitely voted most popular around the office (according to the water coolor gossip) and often gets the highest scores on peer reviews at the end of each quarter (though we cannot figure out if or how he is rigging the system).
When Sailor is not at Boldthink, you can often find him hanging with his humans, listening to rap music, and chasing rabbits.
LIKES:
My humans, short walks, long naps
MYERS BRIGGS:
ENFJ
DISLIKES:
Running, carrots, people that bite
DISC PROFILE:
I
