Your curious allies.
We’re small enough to be nimble, but mighty enough to move the needle.
Behind every successful brand is a team of strategists, designers, and visionaries, driving toward meaningful impact.
At Boldthink, we’re a passionate, close-knit team dedicated to understanding your vision. We bring focus, clarity, and a strategic approach to every branding and marketing project, ensuring your brand makes a lasting impact.
INDIANA W/MBE CERTIFIED
We’re proud to be among the .01% of creative agencies owned by a minority woman.
CIRCA 2011
Meet your allies:
Theresa Goodwin
CEO, CERTIFIED BRAND STRATEGIST
With over 20 years of experience in brand, marketing, and sales, Theresa is a certified brand strategist and the founder of Boldthink. Known for her ability to work closely with leadership teams, Theresa specializes in aligning brand and marketing strategy with overall business strategy, ensuring that her clients’ brands are not only distinct but also deeply integrated with their organizational goals.
Theresa’s approach centers on her Brand Activation Model, a framework designed to help brands achieve sustainable growth and long-term engagement. By leveraging this model, she empowers businesses to build deep connections with their audiences, fostering lasting relationships that drive meaningful success.
At Boldthink, Theresa leads a talented team dedicated to bringing each client’s strategic vision to life. Together, they deliver comprehensive branding services that empower clients to amplify their reputation, stand out in competitive markets, and achieve long-term business success.
Erin Mawhorter
SENIOR BRAND DESIGNER, CERTIFIED BRAND SPECIALIST
Erin is Boldthink’s Brand Designer, bringing brands to life through logo identities, websites, brand collateral, and photography. She leads our clients through the branding process, connecting their ideas to logos and visuals to make each brand unique. Her passion for design comes from a blend of her fine arts background and her investigative personality.
Erin graduated from Ball State University with a BFA in Visual Communications. In that time she honed her skills by working with small businesses within the community, leading to her continued passion for developing brands. Erin has completed the necessary requirements to obtain a Certified Brand Specialist accreditation from Level C, a global brand education program. When Erin’s not working, you can find her in one of Indy’s local plant stores, spending time with her family and goldendoodle, or scouting out the best boba tea shops in Indy.
Lian Ottinger
GROWTH MANAGER, CERTIFIED BRAND SPECIALIST
Our Growth Manager, Lian, collaborates with our internal team to research, develop, and implement strategic initiatives to help our business grow. She works closely with the Boldthink brand to establish engaging content and eye-catching visuals that make our brand bold. Lian also works closely with our sales department, driving revenue and awareness.
With over half a decade of working with various industries and a BFA in Visual Communication Design from the Herron School of Art and Design. Lian has completed the requirements to obtain a Certified Brand Specialist accreditation from Level C, a global brand education program. Lian’s diverse perspective is an undeniable asset to the Boldthink team.
In her free time, she loves being on the go, whether with her family, friends, or fur baby, Mia!
Kallie Marley
CLIENT EXPERIENCE MANAGER
With nearly a decade of experience in marketing, Kallie acts as the liaison between Boldthink’s clients and our talented team. Kallie is an expert at process optimization and driving continuous improvement for our clients. She focuses on customer journeys to ensure seamless service delivery and provide engaging experiences for our clients.
Kallie graduated from Indiana University – Indianapolis with a bachelor’s degree in communications and holds a Marketing Strategy Certificate from eCornell University.
When Kallie isn’t in the office, she enjoys chasing her two kids around, renovating her 150-year-old house, and competing in professional barbecue competitions.
Our Mission
To elevate brand performance, increase awareness, and optimize brand value for lasting impact.
We help businesses solve problems and uncover new ways to grow by focusing on building strong, memorable brands. Our work is centered around understanding your challenges, defining your brand’s voice, and creating strategies that truly connect with your audience. Whether it’s through marketing strategies, design, or brand development, we partner with businesses to ensure they stand out in their industry and drive real growth.
Our values
Go for BOLD
Strive for the ‘Aha’ moment. Be proactive, not just reactive. Raise the bar: encourage higher levels of originality. Bring audacious goals to life.
Create Impact
Enthusiasm drives great work. Bring ideas to the table. Understand your mission: passionate aspirations propel meaningful results.
Embrace Disruption
Challenge the status quo. Surpass the limitations of what’s known. Trust in the process: absorb research and ask questions. Reach for what could be.
Build Synergy
Join forces to win together. Challenge each other. Involve yourself: participate frequently and listen intently. Welcome feedback.
Our approach:
Amplify Your Brand’s Impact with VoC, VoE, and VoM
Our approach integrates the voices of customers, employees, and the market to create a brand that resonates on every level. By listening and responding to these key insights, we drive loyalty, foster a dynamic culture, and keep your brand aligned with market demands.
VOICE OF CUSTOMER
We’re dedicated to amplifying the Voice of Customer by capturing valuable feedback and insights that shape your brand’s approach. By understanding customers’ expectations and experiences, we refine every interaction to build stronger connections, loyalty, and satisfaction.
VOICE OF EMPLOYEES
We harness the Voice of Employees to cultivate an authentic and engaging workplace culture. By aligning employee experiences with brand values, we encourage team members to become brand champions, driving collaboration and enriching the customer experience.
VOICE OF MARKET
Through the Voice of Market, we stay attuned to industry trends, competitor moves, and evolving customer preferences. This proactive approach ensures your brand remains relevant, responsive, and positioned to seize new opportunities.
