Our approach is what sets us apart. We know that a brilliant & powerful brand starts with a cause. So our goal is simple – to ensure that story is brought to the surface.
We crack your brand wide open & examine it from the inside out and every nook and cranny in between.
- Gain an understanding of your business goals & current market landscape
- Perform communication, competitor, design & SEO audits
- Understand how people perceive your brand, including customers and employees
- Quantitative & qualitative research
DEFINE, RECOMMEND, PRIORITIZE.
We know that design is more than just looking good. We’ll create your brand plan on how to design authentic, engaging experiences.
- Define who your brand is and what it’s not
- Brand prisms, brand personality, and messaging
- Identify opportunities for growth and outline a clear direction for all design and marketing moving forward
- Prioritize activities based on business goals
- Present brand master plan
IDEATE & CREATE
This is where rubber meets the road. We’ll immerse ourselves into your brand to uncover the best ways to reach new prospects & put practices in place to strengthen current relationships.
- Customer journey mapping
- Create moodboards, sketches, & high fidelity wireframes/prototypes
- Gather feedback on designs with key stakeholders, refine as needed
- Test, launch, test, & refine.