Be Different: Developing a Self Promo

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Social media has changed the dynamic of many areas of human society.  We perceive, approach, and desire things from our social life vastly different than we did twenty years ago.  As designers, as business owners, and as members of a digital world, we have to work hard for attention and nowadays, attention is often the hardest to capture.  When design and marketing was mostly print, putting out a self-promotion was often seen as a need and not as a superfluous expense.  But in the words of Marty Neumeier, author of many marketing and branding strategy books,

“You can’t be a leader by following the leader.“

Essentially, this means that if the common practice is digital and everyone is doing the same to capture someone’s attention, then the solution is to do something radically different.  A way to do this is to create a self-promotion­–– a piece that illustrates your unique attributes and why they will work.

So how does one begin to think about doing a self-promotion? Let us first separate this idea from a similar one, which is an advertisement. Self-promos differ because their goal is to show you a more personal take on either yourself or your company, and not try to sell a product or sale. They are meant as an awareness exercise and not to quickly raise profits. Many people also believe that these are also just meant for creatives like designers, musicians, and artists. While this is true, other industries can also greatly benefit. To begin developing your promotion, one essential task must be completed which is to define yourself, your goals, and vision.

Ask yourself these questions:

  • What does my business or myself do well?
  • What does my competition do and how do I differ?
  • Where do I want to be, what are my goals?
  • How would I describe my or my company’s personality?
  • Who do I want to target or who is my current audience?
  • What are you weaknesses?

Even though there are many business overtones in a self-promotion, these are also great opportunities to express yourself or company in a creative light. In order to capture someone’s attention and keep it, it is key to do something different, to think different. Here at BoldThink, we can help you achieve in defining your brand, streamlining your goals and developing a self-promotion that will help you harness attention and business. So what is the next step? Go for it. We all know doing nothing does nothing. Put aside fears and apprehension and make your vision become reality.