Access to quality and affordable healthcare is a major problem in the United States. As a result, many Americans rely on their community’s free or discounted programs and providers. However, they lack funding which creates a gap between what a community needs and what they can provide. We partnered with a non-profit healthcare provider to advise their brand on how to increase awareness and accessibility for the rural communities they serve. Through ideation workshops, employee and partner research, and a deep understanding of the industry’s challenges and opportunities, we transformed a nearly invisible entity into a trusted community resource for low-income families, the elderly, and at-risk adults.

Before working with Boldthink, our client did not have a website or communications materials not provided by municipalities. Their employees often experienced confusion which led to burnout and high turnover due to a lack of communication materials and the inability to point patients towards a website. In addition, our client faced challenges in applying and receiving government funding for their programs. Residents were often unaware of their existence or confused the company with another industry because of the client’s non-descriptive, location-based name that was no longer applicable.