It can be hard to find exceptional talent today, and our engineering client was no exception to the rule. Looking to attract and compete for the best talent in the market, our client was looking to expand their geographic footprint to new territories while also filling a backlog of positions in their existing offices across multiple states. While they have an excellent internal culture and a team of highly dedicated employees, they struggled to reach the younger generation of workers and market themselves to be one of the top engineering firms to work for. Though their compensation was competitive, the benefits and perks on par to similar organizations, and a key unique differentiator that set them apart from most companies, they still struggled to get qualified applicants.

Our team at Boldthink was up for the challenge. After conducting interviews with their employees and professional associates, we discovered a shared vision that led to the development of an employer branding strategy focused on enhancing their online presence and recruitment efforts. This involved showcasing their unique culture and highlighting their competitive advantages aimed at potential candidates. Our deliverables included carefully crafted messaging that were aimed at three different types of candidate groups, updated visuals and graphics that would garner attention, and a hierarchy of design and type that would ensure that their main messaging and content wouldn’t get lost in the clutter.