For decades, manufacturing was the backbone of America. Employing millions across the country, if you worked in manufacturing–you were hardworking, loyal, and proud. While manufacturing looks different now in the U.S., our client still stands strong as one of the oldest companies in the industry for over 120 years.
Even though their legacy is undeniable, their brand did not reflect it. By partnering with Boldthink, our client received a complete brand audit including competitive, communication, keyword/social media, and audience research. Plus, we delivered strategic brand positioning and messaging development for their new website and packaging. For the first time, they received brand advice to propel their company into the 21st century–while never losing sight of their roots. Our team at Boldthink was able to bring the new brand to life with packaging, web, and communications design.