Category:
Branding and Design

Five Branding Considerations for Nonprofits

Nonprofits exist to make a positive impact, and it’s imperative that their brands do the same. A strong brand is able to hit the emotional heartstrings of donors while building trust and establishing clear initiatives. But how does a nonprofit approach developing their brand as it will be the representative of the organization, its mission, […]

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How to Determine Your Brand Personality

Entrepreneurs. We need them. They start businesses that change our lives and make them easier by inventing time-saving apps, killer products, and innovative service ideas. But sometimes, fearing a loss of momentum, entrepreneurs excitedly rush into the creation of a company name and tagline, and then quickly slap both on a generic website template using […]

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The Importance of Branding in Business

‘A brand is a person’s gut feeling about a product, service or company. A brand is not what you say it is, it is what they say it is.’ —Marty Neumeier, author   What is branding?   If you type the phrase “what is branding” into a search engine, you’ll likely find hundreds of different […]

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Four Branding Mistakes You Might Be Making (and How to Avoid Them)

Branding a business is a phrase we hear thrown around a lot. It’s typically step one in the development of a product or service and is far too often seen as a one-shot, “create a logo, pick some colors and I’m done.” deal. This, however, is far from true. Building a brand takes time, exploration, […]

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Six Fundamentals of Creating a Great Logo

From Apple’s apple to the Target’s iconic well…target, successfully rendered logos can make all the difference for brand building and recognition. If you are a new business or rebranding an existing one, creating a logo is one of the most exciting and vital steps in building your brand image. A brand logo is the first […]

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The Importance of Brand Consistency

When it comes to building your brand, brand consistency is key. Think of some of the powerhouse brands out there and how brand consistency plays a role in their company. For instance, take Target. Target is aptly represented by red circles making a Target in a fun way. The vibe is playful. In all their […]

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Rebranding Care Horizon with New Name, Logo, Website Design & More!

New Name, Logo, and Website Design   Cumberland Associates (now Care Horizon) approached our team with a lot of opportunities. They felt like they needed a rebrand that included a new logo and a new website design. They also weren’t sure whether the name Cumberland Associates reflected who they were anymore and explained that the name […]

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How to Build a Brand Story

A brand story is an essential tool for your business, but why? Today’s customers are turned-off by direct advertising. It’s salesy and lacks the sophistication of the modern buyer. Rather than be told about your company, they want to sense your company and get a feel for who you are, where you came from, and […]

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Three Branding Trends to Consider for 2018

In our overly stimulated culture, we are continually looking for the next best thing. The next best app, the next best morning super drink, or even the next best life partner. But in business, finding the next best thing is crucial to staying competitive in the marketplace, thrilling clients, and innovating your brand. We must […]

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How to Write a Superb Brand Positioning Statement

Positioning statements encompass the essential and distinctive characteristics or qualities of a brand or product.  These statements are typically internal documents used to direct all major decisions about the marketing, production, and operations of a business. A good brand positioning statement has all the starting information needed to bring focus and clarity to a marketing […]

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