Data and Technology

Can Your Business Compete with E-Commerce Giants? You Have a Better Shot Than You Think

When shoppers want to buy something online, 44% of them check Amazon first, and 10% visit the websites of major retailers like Walmart or Target. Comparatively, only 6% of shoppers make a brand’s website their first stop. As a small business owner, you need to be strategic if your website is going to be shoppers’ […]

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Navigating the World of Facebook Ad Targeting Post Cambridge Analytica and How You Can Work Around It

It changed the way Americans felt about Facebook. It’s the Cambridge Analytical Scandal, and it’s making a bit of a mess in the digital marketing space. Facebook ads were an advertising dream! The targeting options were immense, and the results were real. You could market directly to your target demographic and convert them within minutes. […]

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You can’t get far without the right tools, get your marketing stack right

Let’s play a game, imagine that you are a Carpenter. For the record, I imagine you are a super talented Carpenter.   Since your talents are in demand in the current housing boom, you have just been hired by a local home builder to be his finish carpenter. The person who brings the beauty, the […]

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What the hell does SERP mean anyway

Don’t you just love acronyms and industry jargon? SERP stands for Search Engine Results Page and is the results page you get when you type in a keyword into a search engine. So unless you are involved in the marketing industry, you probably get lost in the terminology, don’t fully understand it or just ignore […]

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“Life is like a ten-speed bicycle, most of us have gears we never use.” This Charles M. Schulz quote is the thinking that The Google AMP Project is trying to blow out of the water. The Google AMP Project makes your mobile web page load fast, like Flash superhero fast. Old Uncle Google says Accelerated […]

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Why Marketers are Leaning on Data

Nearly every decision you’ve ever made, whether it’s business or personal was based on some kind of data. Your likes and dislikes influenced your decision and are often rooted in the subconscious. The importance of data has always existed, and the ability to better understand and use it as an advantage is nothing novel. Like […]

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Measure What Matters: A Guide to Google Analytics

Which Metrics Should I Choose? If you take the time to measure something, you and your associates will naturally work to improve it. So choosing which metrics to measure and promote for your business means choosing which aspects of your business you most want to grow. But choosing metrics that will help set your business […]

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Why Your Website isn’t Ranking in Search Engines

As you may or may not have read, search engine optimization, otherwise known as SEO, isn’t what it used to be. This is both good and bad for those of you who already have a website. It’s good (actually great) because only the most credible websites that contain the most valuable information rank at the […]

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What is SEO?

Do not underestimate the importance and value of an SEO strategy. SEO, otherwise known as search engine optimization, is an extremely important part of any business’ marketing strategy. The role that SEO plays is simple: it brings new prospects to your website. These prospects are people who would not have known about your business or […]

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Stop SOPA: What does it mean for you?

In protest, thousands of websites went black today in protest of SOPA (stop online piracy act). What this basically means: if this is passed, people will be able to sue other people for copyright infringement when they post or enable “copyrighted” material online. Now I am, as I am sure most people, are all for […]

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