Social Media

The Power of Connecting Your Blog, Newsletter & Social Media

Navigating through an evolving digital marketing environment can be challenging. With new tools and platforms constantly breaching the surface, it’s hard to keep up and determine what to jump in on. In trying hard to make sure you’re not missing out on the next big thing, it’s often easy to underestimate the power of more […]

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Make Social Media…Authentic

Interestingly enough, although client’s businesses may be coming from very different perspectives, either because of industry or age, they always seem to end up at a similar position on social media. Meaning that, whether you are a company that is a few years old or a well-established family business that has been around for years, […]

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The Importance of a Strong Social Media Campaign

Social media has fast become the most used form of digital marketing. It provides significant benefits that help businesses reach millions of customers worldwide, often at a percentage of the cost of traditional marketing. If you’re not implementing this profitable source, you are literally leaving money on the table. Don’t believe us? Here are five […]

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Navigating the World of Facebook Ad Targeting Post Cambridge Analytica and How You Can Work Around It

It changed the way Americans felt about Facebook. It’s the Cambridge Analytical Scandal, and it’s making a bit of a mess in the digital marketing space. Facebook ads were an advertising dream! The targeting options were immense, and the results were real. You could market directly to your target demographic and convert them within minutes. […]

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Five Tips to Elevate Your Brand on Social Media You May Have Learned in Kindergarten

It’s official; social media has taken over the world. Every company under the sun has a full social media package from Facebook to Instagram to Pinterest and beyond. So, it begs the question, how can you elevate your brand on social media so it stands out and reinforces your brand?   As it turns out, […]

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3 Small Business Social Media Strategies to Try Before the End of The Year

As we enter the last quarter of the calendar year, it’s a good time to look at your social media engagement strategies. Have they worked as well as you thought? Have you changed up your strategies to move with your industry? If you feel like your social media strategy could use a boost before the […]

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How to Handle Negative Social Media

If your business hasn’t encountered a negative experience on social media, it is likely you will soon. With few barriers to entry, an upset customer or client can take to the internet in seconds flat and gain a following that can hurt your business’ reputation. The key to containing a negative social media attack is […]

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How to Increase Brand Visibility on Facebook without Paying

A lot of businesses have spent the last few years becoming more frustrated because Facebook is no longer a flat social medium where you can expect all of your content to reach your followers. Since this trend in social media doesn’t seem to be going away, it is important to know how to effectively reach […]

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Social Media Cheat Sheet

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3 Ways to Develop an Engaged Customer Base

Experts agree across the board that it is 5 to 10 times more expensive to lure in a new customer than it is to maintain an existing relationship. But with hundreds of companies putting out similar products with competitive prices, how do you keep previous purchasers coming back for more? Keep them engaged with your […]

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