A client of ours came to us recently excited about the contract they had just written with a new customer. When our client asked the company how they heard of them, they said “we typed in ______ and _______ Indianapolis into google and your name came up”.
Awesome! I love hearing success stories like this. But I’m not surprised.
One of the things that probably landed BoldThink the contract with this client in the first place was our strong commitment to content marketing, social media and SEO strategies. When this client initially came to us, they just wanted a website. But after a few face to face meetings and some back and forth emails, they were finally convinced to go with a six month marketing plan that included a website. Our main reason of being apprehensive with having a website as the only deliverable was that a website was and is pretty much useless unless you know what to do with it. It seems like everyone and their brother has a website so you need to have a plan in place that includes content marketing and keyword SEO. Without that, your website will fail to have three main components that make a website great: resources, education and information. And let’s face it, you need to have keywords so people can easily find you on the web.
We spent several weeks researching their industry, competitors, like minded businesses and spent time talking to them about what their goals were. By the time we were done, we had a really good idea on what their future customers were more than likely typing into google to find businesses like theirs. We took those keywords and worked it into their marketing plan and found ways that we can make the most of out of the knowledge we have. Now they have a great website that is in the midst of adding more content, it’s now being used as a lead generator for new business, and they are sealing the deal with new customers that they might not have targeted originally because of keyword SEO. Not only did our client score the first initial contract, but they are also now in the works of becoming one of the main vendors for this customer nationwide.
If you aren’t getting the benefits of content marketing and keyword SEO and your website isn’t hitting the three main components of things it should have, it’s time to talk to someone and make sure you’ve got a solid strategy in place and what improvements you can make.