The beginning of each year is usually the time for resolutions, both personal and professional. This year is starting out, unlike any other year we’ve encountered before. We are still in the midst of a pandemic, many people are still working remotely, and businesses are still pivoting their business model.
Our agency is no exception to that rule. We are constantly evolving the way we work as a team and the way we are leveraging our client’s marketing strategies to get them even more immersed in the digital realm. So whether you are outsourcing your marketing this year or keeping it in-house, we’ve got a few tips to jump-start 2021 for you.
1.) Get strategic
Start out by establishing goals that you want to accomplish for the year. Be sure to keep them SMART (specific, measurable, achievable, realistic, time-specific). After you’ve written your yearly goals, start prioritizing them by writing out objectives and tasks that need to happen monthly, weekly, and daily to achieve those goals.
2.) Get into a new niche market
Instead of targeting the masses, start segmenting your products and services by delving into niche markets. By diversifying into niche markets, you can help keep your sales from flatlining when the market gets stale or your current clients aren’t spending. Need help finding your next niche? Start by identifying industries that are thriving in your area, but you aren’t working yet.
3.) Maximize opportunities with your current clients
I’ve learned in sales training that successful entrepreneurs make the most of their existing relationships. Are you working with your current clients and nurturing those relationships or are you on to the next new account? Take the time to review client files to make sure you are helping them as much as you can so they get the most success.
4.) Get on LinkedIn and network
77% of B2B marketers say they have acquired a new customer via LinkedIn. 60% came from company blogs and 43% came from Facebook. I have encouraged each of our clients to take an active approach to utilize LinkedIn for lead generation and networking. Most people aren’t having meetings at coffee shops yet, so digital networking is crucial for business growth. If you are unsure where to start on LinkedIn, try joining groups that your clients and prospects actively participate in. Be sure to also post your content to LinkedIn to get the most visibility.
5.) If you aren’t utilizing email marketing, you’re missing out
When you get out of bed in the morning, do you check your phone first? I know I do – and I’m not the only one. OptinMonster studies report that 58% of people check their email first during the day before anything else. Not only that, there are plenty of studies out there that can prove the success of your business is tied to the size of your email list. Why? Because each person that joins your email list is a person who is genuinely interested in what you have to say. You won’t find another distribution channel that’s more targeted for sales than your email list.
Want more tips? Follow along with me on Instagram on my new channel, @thefoundershuddle to get more tips and strategies for your branding and marketing!