Marketing isn’t sales, nor is it advertising. Marketing is about building and nurturing relationships with your customers and prospects. It’s the process of identifying customer needs and determining how best to meet those needs.
It’s also about building the “like”, “know”, and “trust” factors.
The Boldthink Inbound Process brings customers to your online hub based upon proven inbound marketing methods. The ability to hypothesize, experiment, and analyze continually improves the customer experience. This formula for lead generation will help your business successfully turn casual website visitors into brand advocates and return customers:
What do you need to succeed?
How do we measure success?
What tools and content do we have?
What do we need?
Who should we try to reach?
What do they need?
How do we reach our audience?
Where are they looking for us?
How are our tactics performing?
Who are we reaching?
What can we improve upon?
What opportunities have we uncovered?
You’ll gain access to a network of marketing strategists, web developers, copywriters, email campaign managers, graphic designers, SEO analysts, and more for less than the price of a new hire. You’ll also get a dedicated account manager and online project management platform to streamline communications and see updates in real-time.
Start bringing in customers who are more prepared to make purchasing decisions by providing valuable information at each step of their process of research. Make lasting connections by being knowledgeable and helpful before a customer even speaks with your team.
With the use of keyword analysis and customer profiling, we gain an understanding of the clientele searching for your solutions and what makes them tick. Then you’ll receive targeted content to bring in more opportunities, build more leads, and convert more customers even when you’re off the clock.
Analytics are the new ROI. They can inform you on what works, what doesn’t and how to bring more visitors to your site. How can you convert more visitors into customers? It’s all hidden inside the big data, and we can break it down into easy next steps for you.
