Acción Performance approached Boldthink seeking assistance in redesigning their website with a focus on easy updatability. With a diverse clientele and a fast-paced environment that involved custom projects, they desired full control over their website, allowing their marketing team to effortlessly publish blogs, update projects, and seamlessly integrate social media. Building upon their already strong brand, Boldthink ensured a cohesive design that extended to the website.

Collaborating closely with Acción Performance, we worked together to structure the website’s pages, incorporating industry sections that could be easily searched by clients, integrating case studies, and incorporating key messaging. Additionally, we developed new icons that maintained the brand’s visual identity and existing icons throughout the website, creating a consistent and immersive brand experience.

By focusing on accessibility and usability, Boldthink empowered Acción Performance to have full ownership of their website, enabling them to showcase their expertise, share valuable insights, and engage with their audience in a dynamic and efficient manner.