A client from Texas discovered Boldthink through a search engine and reached out to inquire about our branding services. Despite never meeting us in person and solely interacting with us through Zoom, the client placed their trust in our team for their exciting new business venture. Equipped with a robust business plan, their company sought a new name and a corresponding brand identity.

Boldthink engaged in a discovery meeting with the client’s team to fully understand their vision and the desired customer experience. Through in-depth discussions, we carefully crafted a name that perfectly aligned with their objectives: Allegiant Building Group. This name resonated with the client’s brand essence and communicated their commitment to excellence.

In addition to the name, Boldthink developed the foundation of their key messaging, including a compelling vision statement, a mission statement that articulated their purpose, and core values statements that guided their actions and beliefs. The tagline we came up with: Strong Foundations Start Here. These elements formed a solid basis for the client’s brand identity and would effectively communicate their unique value proposition to their target audience.