Blue Ribbon

OUR WORK: BLUE RIBBON
Services
Brand Strategy
Identity Design
Website Design
Packaging Design
Stationary
Custom Icons
Brand Guidelines
Print Design
Photography

Blue Ribbon

Overview

Since 1900, Blue Ribbon has been offering one of the most complete and extensive lines of products in two product categories: professional automotive reconditioning products and specialty home cleaning products.

The Solution

Blue Ribbon, a long-standing American automotive manufacturer specializing in car care and home cleaning products, approached Boldthink for a comprehensive brand transformation. Our collaboration involved conducting individual discussions with their key distributors to gain insights into the brand’s perception, marketing challenges, and areas for improvement to elevate the company’s performance. Based on these findings, Boldthink partnered with Blue Ribbon’s leadership team to develop a robust brand strategy, focusing on market positioning, key messaging, and a complete brand and design overhaul encompassing the logo and packaging redesign.

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