Overview

Boldthink embarked on a collaboration with TWG Real Estate Development to curate a brand experience for a prestigious luxury apartment complex in Pittsburgh, Pennsylvania. Our comprehensive approach encompassed a myriad of elements to ensure a captivating and cohesive brand presence.

We began by crafting distinctive logos that captured the essence and character of the property, infusing them with a touch of ‘modern tech’ and ‘city grit’. Alongside this, we developed patterns, carefully selected modern colors and textures, and designed eye-catching outdoor signage that integrated with the architectural aesthetics. TWG wanted an urban vibe, capturing the city textures and landmarks.

However, our involvement extended far beyond visual elements. We dove into creating impactful advertising strategies that highlighted the unique features and amenities of the apartments, enabling prospective residents to envision their ideal lifestyle. Leveraging our expertise in social media, we devised innovative strategies to captivate and engage the target audience, ensuring maximum exposure and visibility for the property.