Every brand strives to leave behind an unforgettable legacy. So, Legacy Caregiving took the initiative and underwent a complete brand refresh! Our team started by updating the original logo, giving it a bolder presence. We enhanced the color palette by adding more contrast between the colors and creating a hierarchy system. 

After we completed the visual identity, we created a message strategy to ensure a clear and cohesive message was presented when people talked about Legacy Caregiving. It’s essential that your team talks about your organization coherently and seamlessly. This ensures your team is aligned on the overall brand and puts more trust in your client’s mind.

Finally, to wrap everything together, we also completed a website refresh! We implemented these elements with the updated brand and messaging into a new website, bringing more clarity and cohesion to Legacy Caregiving’s brand.