Sojourn Coffee Company approached Boldthink with a unique opportunity to develop their new line of coffee products, targeting both online customers and retail stores across the United States. With creative freedom, Boldthink initiated a comprehensive competitive audit to ensure the brand stood out on store shelves while embodying the essence of “life’s a journey” throughout the overall brand experience. Collaborating closely with the founders, Boldthink crafted a fully immersive brand journey, seamlessly translating the in-store experience into an engaging online platform. This included the development of an e-commerce website integrated with their point-of-sale system used in their physical storefront. From logo design to packaging, website design, and photography, Boldthink delivered a cohesive and visually captivating design system that not only boosted sales but also expanded their roster of wholesale retail customers.