marketing strategy indianapolis

Fueled by Curiosity.
Grounded in Data.

Do you find it has become more difficult to connect with customers quickly? Maybe they have a distorted perception of what your business has to offer or the language around your industry has changed over the years.

These are signs it’s a good time to consider strategic brand planning.

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Branding Research & Strategy Overview

We never make assumptions about your company and what you and your customers need. Before our team puts pen to paper, we’ll do a deep dive with hands-on workshops, ask a lot of questions, talk strategy, and connect with your customers.

You’re more than just a logo.

Though a logo is an important, recognizable mark for your target audience, a brand is a story of your customer’s experience from first interaction through the lifetime of their patronage. Brand research helps uncover how your brand is perceived now, and brand strategy builds your business toward a new phase of client connection.

Brand Plan Overview

Brand Research & Analysis

Step 1: Brand Research & Analysis

We use qualitative and quantitative research to gain an understanding of your business marketplace including interviews with employees and clients, an audit of existing marketing materials, a full review of competitors, and a deep dive on influential industry leaders.

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    Industry Trend Analysis
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    Breakdown of Existing Brand Perception
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    Full Competitive Audit
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    Website Design Analysis
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    SEO Keyword Analytics
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    Visual Brand Inspiration

Step 2: Brand Synthesis & Strategy

We distill our initial research and review your marketing needs to cut out the noise and refocus your brand on its deeper mission. This establishes a brand foundation centered on your competitive advantage. If the research phase is the “what” of the brand, this analysis is the “why”.

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    A Brand Personality Breakdown
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    Target Customer Profiles
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    Vision & Mission Affirmations
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    Target Brand Perception Prism
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    Competitive Landscape Mapping
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Step 3: Renewed Brand Assets

We build out a series of tools to empower your sales team and future marketing efforts as they integrate the new branding into everyday messaging with clients. These begin to answer how to utilize the new brand.

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    Visual and Verbal Tone Guidelines
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    Audience Targeted Messaging Matrix
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    Elevator Pitch

Let’s rebuild the foundation of your business with some brand planning.